ST. LOUIS, Oct. 28 /PRNewswire/ -- Betty Weinkle, area vice president for InteliSpend Prepaid Solutions™, was elected president of the Incentive Gift Card Council (IGCC) during the recent Motivation Show in Chicago, Illinois. The IGCC is a strategic industry group within the Incentive Marketing Association (IMA) that promotes the benefits of cards as incentives.
Weinkle previously served as executive vice president during the 2009- 2010 term and led the development of the group's three-year strategic plan. The plan focuses on the pillars of education and resources, networking and member engagement, and public awareness.
Weinkle brings impressive incentive industry experience to her new position. At InteliSpend™, she concentrates on strategic partner acquisition and retention and has consistently overachieved against her goals. Prior to joining InteliSpend, Weinkle spent over 20 years at The Sharper Image, helping to build and expand the company's incentive division. Weinkle also serves on the IMA's Board of Directors and is an IMA Certified Professional of Incentive Management.
"Betty's deep incentive insight is matched by her ability to build relationships and her industry advocacy," said Rich Killan, president at RK Incentives and IGCC executive vice president. "In the next year, I look forward to collaborating with her to grow the IGCC and strengthen our strategic alliances with other card associations."
"I'm excited to begin my term," said Weinkle. "As the largest gift card association in the United States, we relish the opportunity to raise awareness of the unique benefits gift cards offer as incentives for engagement, loyalty, awards, promotions, and much more. Short-term, we'll meet that goal with heightened visibility. Looking ahead, we'll develop future industry advocates through ongoing education, enhanced resources, and networking opportunities designed to foster personal growth and industry engagement."
About InteliSpend Prepaid Solutions
InteliSpend Prepaid Solutions, LLC, an independent entity within Maritz Holdings, Inc., is an issuer and reseller of American Express® and Discover®-branded prepaid products, and a program manager for Visa. InteliSpend provides businesses with prepaid solutions including stored-value cards, online reward management technology, and program management. Its products address a broad array of applications, such as employee reward and recognition, sales incentives, expense management, and consumer promotions. InteliSpend is headquartered in Fenton, Mo., and is a licensee of U.S. Patents 5,689,100 and 5,956,695 and Canadian Patent 2,215,969. For more information, please contact Catherine.McDonald@intelispend.com.
About the Incentive Gift Card Council
The Incentive Gift Card Council is a strategic industry group within the Incentive Marketing Association (http://www.incentivemarketing.org). The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value, and service, and other key attributes recipients say that they want their awards to have. For more information, please visit http://www.usegiftcards.org.
SOURCE InteliSpend Prepaid Solutions