Don Quijote First Discount Channel Retailer to Launch POSA Products at Retail Locations

ATLANTA, June 3, 2011 /PRNewswire/ -- InComm, the industry leading marketer, distributor and technology innovator of stored value gift and prepaid solutions, has teamed up with Don Quijote, Japan's largest discount store chain.  Don Quijote has launched a suite of point-of-sale activation (POSA) prepaid products utilizing InComm's Fastcard technology at all of its retail locations.  

(Logo: http://photos.prnewswire.com/prnh/20110525/CL09221LOGO )

Don Quijote chose InComm's Fastcard POSA technology because it simplifies stock control and reduces the risk of loss, making it easy to actively merchandise, market and promote prepaid cards.  "We are committed to being the leader of the Japanese prepaid/gift industry," said Frank Monaco, Vice President of International.  "One of the main advantages of our technology is that these products carry no value until activated at the point of sale.   This enables retailers to market and position them as they would any other product and eliminates the wait and hassle associated with value-bearing cards which traditionally require store employees to retrieve them from secure locations.  We are honored to be selected at Don Quijote's partners."  

While most retailers in North America regularly use POSA technology to enable display merchandising of gift and prepaid cards, the Don Quijote launch represents the first roll out of this technology in the major discount store industry in Japan.

"I'm very pleased to announce this successful launch which serves to strengthen the growing worldwide distribution channel we have built for our Japanese and global card partners," said Takumaro Arai, Country Manager of InComm Japan. "Our retail channel now covers leading companies across many retail categories including Home & Electronics, Convenience Stores, GMS and Discount Stores, and we plan to continue our technological expansion in Japan and other Asian countries."

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Minnesota, Oregon, and Texas. To learn more about InComm, visit www.incomm.com or call (800) 352-3084.

SOURCE InComm

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