Increase Visibility to Your Target Audience: Tips & Tactics for Driving Content Discovery You've planned out a content strategy and an editorial calendar --but how are you making your content accessible and discoverable by your target audience?

NEW YORK, Nov. 15, 2013 /PRNewswire/ -- Recently, articles and conversations about content marketing have focused less on content creation and more on content distribution.[1] It goes without saying that in an increasingly visual and digital world, brands need to produce compelling content—but the value of content marketing is not just in the content itself but in its value to your audience and the engagement it generates: this is where discovery comes into play.

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Sarah Skerik, PR Newswire's Vice President of Content Marketing, will address content discoverability and strategies for content distribution during a free webinar on Tuesday, November 19 at 1PM ET. Connecting Messages with Audiences: Tips & Tactics for Driving Content Discovery aims to help organizations raise their profile with their target audience by keeping messaging top of mind. 

Sarah Skerik
Connecting Messages with Audiences: Tips & Tactics for Driving Content Discovery
Tuesday, November 19, 2013
1:00PM ET

To learn more and to register: http://prn.to/contentdiscovery

About PR Newswire  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

[1] http://www.business2community.com/content-marketing/content-king-distribution-queen-wears-pants-0658507

SOURCE PR Newswire Association LLC



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