Increasing Awareness Uplifts Prospects for the Asia Pacific Transient Voltage Surge Suppresser Market, Finds Frost & Sullivan

SINGAPORE, April 8 /PRNewswire/ -- The Asia Pacific transient voltage surge suppressor (TVSS) market has registered steady revenue growth, fueled by the demand from oil and gas, industrial, and commercial segments. The demand levels for power TVSS are significantly greater from the oil and gas segment as the integrity of high-end machines is crucial. The adoption of microelectronics is also fueled by the need to ensure that operations remain competitive, efficient, and cost effective.

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Furthermore, the countries in the Asia Pacific region consist of islands with long coastal lines, bordering the vast Pacific Ocean. As the power equipment is exposed to active storms and frequent lightning strikes, it must be adequately protected to reduce downtime. The combination of increasing usage of microelectronics in machineries and lightning-caused malfunctions has enhanced product awareness in the region. Awareness is rising steadily across countries and segments and promises continued demand for the product in the years to come.

New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), Asia Pacific Transient Voltage Surge Suppresser Market, finds that the market earned revenues of over $327.5 million in 2008 and estimates this to reach $437.1 million in 2015.

"Government and standards authorities are introducing mandatory enforcement for the installation of TVSS," says Frost & Sullivan Industry Analyst Teoh Chew Yew. "Compulsory compliance is expected to drive demand as the adoption of TVSS is mandatory in manufacturing and operation facilities."

Although prospects for the market look bright, some issues have reined in market progression. TVSS is perceived as a niche product in the Asia Pacific, thereby attracting only a small number of interested buyers. Observations reveal that the existing customer segments account for a large portion of revenue share rather than the new segments. The reason for this lies in the nature of the product, which is viewed as optional rather than mandatory.

While differentiation by brand exists, it does not help in price-sensitive markets. Companies are trying to differentiate by introducing minor features that do not enhance the products' capability, but merely vary in the method of installation, types of meters and display panels, as well as the physical form of TVSS.

Over the years, TVSS technology has not advanced much as its research depends on the availability of lightning strikes, which cannot be duplicated in laboratories. Thus, competitive advantage through technology is rarely witnessed. Owing to the low differentiation of TVSS in terms of core technology, firms are obliged to compete on price.

Volatility in raw material prices such as lead and copper has led to the narrowing of margins for manufacturers. The magnitude of competition is high with numerous participants in the market. Local manufacturers dominate the East Asian market, whereas foreign manufacturers hold sway over the Southeast Asian and the Australasian markets.

"With more brands to choose from, end users are becoming extremely price sensitive," says Yew. "Manufacturers are required to streamline the process and lower the cost of production to improve on margins."

Versatility in pricing strategies is required to gain the competitive edge in the market. Brand name, expertise, quality of product, and extensive network coverage determine the growth and dominance of the company in the market, regardless of its superiority in market presence.

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at [email protected], with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

Asia Pacific Transient Voltage Surge Suppresser Market is part of the Power Supplies Growth Partnership Services program, which also includes research in the following markets: Asia Pacific Commercial Uninterruptible Power Supply Market, Asia Pacific Industrial Uninterruptible Power Supply Market, Australian and New Zealand UPS Service Market, and APAC Inverter Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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SOURCE Frost & Sullivan