"Seattle is a great place, but our humble nature is holding us back," said Christine Gregoire, CEO of Challenge Seattle. "There's something special happening in Seattle right now. There's a level of innovation and energy that you don't see anywhere else. The problem is, we in Seattle don't realize how amazing and creative our community is. We want to reflect what our region's strengths are - from the great outdoors to innovation to our ability to dream big and bold. We want to make sure people know we're THE place to live, work and play."
Using digital and print ads, a website and social media, the "Incredible Works Here" campaign celebrates the region's people, its diversity, and the environment. The campaign's goal is to raise awareness of Seattle's innovative culture and dispel outdated perceptions about its community and economy. Ads will start in Seattle in October and run throughout the fall with the intent to run nationally in 2017.
"Other parts of the country and world still think we're a sleepy, far-away city with lots of rain and coffee, but we're so much more," said Phyllis Campbell, Chairman, Pacific Northwest for JP Morgan Chase. "Seattle's innovative spirit influences everything that is done here," continued Campbell. "Seattle retailers transformed how we order coffee, books and airplane tickets. Global health research is transforming lives around the globe as well as in the nation, and our pristine natural environment and recreational opportunities make us an amazing place to live. I think people are going to be surprised and proud of the exciting things happening in our region," she added.
About Challenge Seattle
Challenge Seattle is a private sector initiative led by regional CEOs aimed at ensuring our region thrives as one of the most innovative, vibrant and globally competitive regions in the world by recognizing the uniqueness of our people, our culture, and our pioneering companies. Challenge Seattle members include: Alaska Airlines, Amazon, Bill & Melinda Gates Foundation, Boeing, Chateau Ste Michelle, Costco, Expedia, JP Morgan Chase, Madrona Venture Group, Microsoft, Nordstrom, PATH, Puget Sound Energy, REI, Starbucks, Weyerhaeuser and Zillow. The group is led by former Governor Christine Gregoire.
Spokesperson, Challenge Seattle
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SOURCE Challenge Seattle