Independent Study Shows Majority of Americans Prefer Online Sample Sales to Retail Stores
- Over three in five consumers prefer shopping through flash sale sites -
- $500 Million in consumer savings in 2009; expected to reach $1 Billion in 2010 -
NEW YORK, March 18 /PRNewswire/ -- A new study conducted by Kelton Research finds that over three in five Americans prefer to spend their money on discounted items online rather than purchase regular-priced items at retail stores. These findings echo the increasing popularity of "flash sale sites," which are online retailers that offer consumers exclusive discounts on products for limited time or "flash" sale periods.
TOTSY.com, a leading flash sale site that exclusively delivers deals on all things mommy and baby, brought its niche, luxury-for-less site to the U.S. after its executives contributed to the success of the first online flash sale site in France.
"It is not surprising that 63% of Americans prefer shopping via online sample sale sites like TOTSY.com, since they provide consumers with high quality products at prices they can afford in this economy," says Guillaume Gauthereau, CEO of TOTSY.com. "Just like Vente Privee pioneered in France, sites like TOTSY.com are changing the way consumers shop in every category from children's products and high end fashion to home décor and travel," he adds.
With an average discount of 50% off retail prices, consumers saved a combined amount of approximately $500 million in flash sales in 2009, and that number is expected to reach $1 Billion in 2010.
"Incredible discounts combined with the convenience of being able to shop coveted goods from the comfort of your own home makes the flash sale concept very appealing," says Gauthereau. "At TOTSY, we provide savings and convenience to the audience that needs them the most - mothers and moms-to-be. With limited time and a budget-conscious mindset, TOTSY consumers can easily access baby and mommy essentials in a one-stop shop," he adds.
Headquartered in New York, TOTSY (www.totsy.com) is a privately held company dedicated to providing its members with access to coveted and essential products and brands designed for expecting moms and parents of young children at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only.