BURNABY, Canada, February 2, 2016 /PRNewswire/ --
Rising disposable Income, Changing Consumer Lifestyles and Improving Standards of Living to Drive Coffee Shops / Cafés M arket in India Through 2021
Over past few years, increase in the number of independent coffee shops / cafés in India can be attributed to changing consumer lifestyles, expanding working population base and growing influence of western culture. Moreover, these cafes offer customized local Indian menus to address the demands of the local population. Few of the leading chained coffee shops operating in the country include Café Coffee Day, Costa Coffee and Tata Starbucks, among others. These players are anticipated to maintain their dominance in India coffee shops / cafés market through 2021, on account of their expansion plans coupled with continuous efforts towards localizing their product offerings.
According to TechSci Research report, "India Coffee Shops / Cafés Market Forecast, Consumer Survey and Opportunities, 2021", coffee shops / cafés market in India is projected to grow at a CAGR of over 11% during 2016-2021, on account of the growing coffee culture among young population, increasing urbanization, rising disposable income levels and changing eating and drinking preferences of consumers. Changing work patterns of business executives is also driving demand for such coffee shops / cafés, as these outlets offer services such as free Wi-Fi, entertainment zones, etc.
"In India, coffee shops / cafés market is in developing stage, with majority of demand for coffee beverages emanating from urban centres such as New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata. In addition to metros and Tier I cities, new companies and leading market players are targeting expansion to Tier II and Tier III cities. This coupled with implementation of various government plans to develop smart cities, etc., is projected to drive growth in India market for coffee shops / cafés over next five years.", said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Sales of non-carbonated beverages along with foreign cuisines and fast food in India is exhibiting rapid growth, due to growing income levels and rising awareness among consumers. However, the market is being confronted with challenges pertaining to widespread adoption, due to inclination towards traditional beverages, along with high cost of these new offerings. Companies are spending resources in order to increase awareness regarding their products and keep up with global concepts. Thus, changing consumer preferences and tastes is projected to motivate market players to introduce new variety of products. The research findings of TechSci Research report recommends players to focus on incorporating new types of drinks in their menus, and provide more options to consumers in order to increase sales and strengthen market position along with uncovering a lot of hidden market opportunities.
"India Coffee Shops / Cafés Market Forecast, Consumer Survey and Opportunities, 2021" has evaluated the future growth potential of India coffee shops / cafes market and provides statistics and information on market size, structure and consumer behaviour trends. The report intends to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes emerging trends along with essential drivers, challenges and opportunities available in India coffee shops / cafés market.
About TechSci Research
TechSci Research is a global market research and consulting company with offices in Canada, UK and India. TechSci Research provides market research consulting services in six verticals - Information Technology, Chemicals, Water & Water Recycling, Consumer Goods & Retail, Automotive and Energy & Power. The company uses proprietary innovative business model that focuses on improved productivity that also ensure the creation of high-quality reports. With more than 100 client engagements with fortune 500 clients, TechSci Research enjoys the status of a premium market research services provider in the industry.
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