NEW YORK, October 12, 2016 /PRNewswire/ --
Expanding television viewers base, increasing penetration, coupled with growing inclination of the people towards more convenient ways of shopping and rising purchasing power to drive teleshopping market through 2021
According to TechSci Research report, "India Teleshopping Market By Operation Type, By Region & By Company Forecast and Opportunities, 2011-2021", the teleshopping market in India is forecast to exhibit a CAGR of 17.20% during 2016-2021, owing to wide reach of television broadcasting in India, increasing number of people viewing television, coupled with changing lifestyle and growing preference of the people towards more convenient ways of shopping. At present, there are over 60 infomercials channels and 10 dedicated channels operating in the television shopping market in India, which is further expected to increase in the coming years majorly, due to growing teleshopping market in India. Moreover, number of private satellite channels in India increased from 826 in 2014 to 847 in 2015, thereby widening scope for television shopping companies in India. In terms of active DTH subscribers in India, there has been a substantial increase in subscription from 40.54 million subscribers in 2014 to 55.98 million subscribers in 2015. Therefore, increasing subscription, rising television viewer base and growing internet penetration to drive India television market through 2021.
Browse 12 market data Tables and 26 Figures spread through 102 Pages and an in-depth TOC on
"India Teleshopping Market"
India teleshopping market has been segmented into two categories namely, infomercials and dedicated channels. Dedicated channels dominated India teleshopping market in 2015, and is anticipated to maintain its dominance in the coming years as well, owing to 24 hours telecast, continuous announcement of various cashbacks/ discounts offers and offering branded products. Moreover, Homeshop18, Naaptol, and Shop Cj were the leading players in India teleshopping market in 2015, and they are further anticipated to dominate the market through 2021, on account of their increasing penetration, as they have been for longer time in the market as compared to other players. Furthermore, these companies also offer quality products with attractive offers and discounts, which is further anticipated to fuel their dominance in the market during the forecast period.
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"Expanding television viewer base both in urban and rural area, is one of the major driver for India teleshopping market. Growing digitization in semi-urban and rural areas of the country has also propeled the market for teleshopping in the country. Moreover, companies operating in India teleshopping market are now focusing on launching branded products to attract more customers and increase their penetration in the teleshopping market in India. Furthermore, increasing number of discounts and convenience of shopping through television is further anticipate to drive India teleshopping market through 2021," said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
"India Teleshopping Market By Operation Type, By Region & By Company Forecast and Opportunities, 2011-2021" has evaluated future growth potential of the teleshopping market in India and provides statistics and information on market structure, size, share and future growth in India Teleshopping market. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses emerging trends along with essential drivers, challenges and opportunities in the India Teleshopping market.
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