NEW DELHI, February 4, 2016 /PRNewswire/ --
Platform to Engage Viewers and Newsmakers Through Twitter
India Today Television takes its gold standard of journalism to the next level with an exclusive partnership with Twitter for conducting Town Halls on the social media platform. The Twitter Town Halls will give an opportunity to followers on Twitter to engage with news makers, opinion makers and other eminent personalities. The Twitter followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group's Hindi news channel AajTak for relevant guests.
The India Today Group and Twitter have already aired successful Town Halls with superstars Shahrukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this week-end.
Speaking on the partnership, Ms. Kalli Purie, Group Editorial Director, Broadcast & New Media, India Today Group said, "Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users."
Rishi Jaitly, Vice President - Media for Asia-Pacific, Middle East and North Africa, added on the partnership, "Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational, and real-time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time."
The India Today Group's leadership with over 6.26 million Twitter followers across its news handles has already become a preferred platform for opinion sharing. This exclusive partnership further builds on the brand statement of India Today - On Stands, On Air, Online.
About India Today Group
The India Today Group began with a single magazine, India Today, in 1975. India Today has retained its leadership position in India for close to four decades.
India Today Group is India's leading and most diversified media conglomerate with magazines, newspapers, books, radio, television, printing and the internet. India Today Group Digital (ITGD) repurposes content from its flagship magazine, India Today; leading news channels - Aaj Tak, India Today, business magazine - Business Today, and Indian editions of the international power brands like Cosmopolitan, Harper's Bazaar and Good Housekeeping. ITGD ensures that the premium content of the India Today Group is available in several digital formats.
Head - Marketing & Syndications
India Today Group
SOURCE India Today Group