Industrial Equipment News (IEN) to Offer Digital Dailies As Part of New Team's Updated Offering

Jan 28, 2016, 14:31 ET from Industrial Equipment News (IEN)

MONONA, Wis., Jan. 28, 2016 /PRNewswire/ -- A trusted industry resource since 1933, Industrial Equipment News (IEN) will be reintroduced to the market this month by a team of seasoned editorial and digital industry experts. The newly packaged publication (www.ien.com) will add targeted digital dailies and rich media content to its existing print component. The new publisher, Industrial Media, will begin production of the printed magazine with the February 2016 issue.

"We look forward to leveraging our market knowledge and business-to-business publishing experience in serving the readers and advertisers of IEN," stated Tom Lynch, Publisher of IEN. Lynch formerly served as the General Manager of Advantage Business Media's Manufacturing Group.

The company will look to expand IEN's electronic products and unveil a re-designed print layout that better leverages the publication's time-honored focus on new products and technologies. In growing the brand's offerings, IEN will provide readers with highly engaging daily newsletters, video series, live events and market research. As a result, advertisers will benefit from an expanded branding and lead generation menu that will also include custom publishing and content marketing.

Joining Lynch will be a host of top names in the industrial media space, including Richard Reiff, President, Jeff Reinke, Editorial Director; David Mantey, Editorial Director – Digital Media; Anna Wells, Executive Editor; Eric Sorensen, Director of Multimedia; Christina Bear, Associate Publisher and Holly Hoffer, Audience Development Manager.

About Industrial Equipment News (IEN)

Since 1933 the industrial sector has looked to IEN for the latest news and information on products, components and equipment. Applying this knowledge to their purchasing decisions has led the industrial engineer to solutions that ensure operational efficiency and cost effectiveness in their manufacturing and product development initiatives. IEN continues in its product-centric traditions by leveraging print, web, video, email and social media to distribute this vital information.

The newly packaged IEN will produce a printed and digital publication six times annually, a collection of daily e-newsletters supported by a constantly updated website, and a video series – IEN Now. The brand can also be tracked on Twitter (@IEN_Now) and Facebook.

Industrial Equipment News    
Contact: President, Richard Reiff
rich@ien.com

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SOURCE Industrial Equipment News (IEN)



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http://www.ien.com