Industry Ad Veteran Comes to Visible Measures
Scott W Thompson appointed Vice President of Sales, West Coast; Hung Nguyen Promoted to Vice President of Market Development
BOSTON, Oct. 1, 2012 /PRNewswire/ -- Visible Measures, the innovation platform for video, today announced that Scott W Thompson, formerly of Univision, has joined the company as Vice President, West Coast Sales. Thompson joins Marc Schraer, formerly of Google/Doubleclick, Senior Vice President of Sales and Account Management, to lead the sales team on the west coast for Visible Measures' choice-based video ad network, Viewable Media.
"We've seen massive growth in the past 18 months since launching Viewable Media and are on track to grow over 300% in revenue for the second year in a row," said Visible Measures founder and CEO Brian Shin. "In addition to delivering the best brand results in video and helping publishers monetize their video content, making sure our clients receive the best service is one of our top priorities. Scott is a superb addition to our rapidly growing team."
"Scott has had a stellar career in interactive sales and management," said Marc Schraer, Visible Measures SVP of Sales and Account Management. "We're excited to add his substantial experience and discipline to the west coast as we further expand our client base and develop the talents of our staff in San Francisco, Los Angeles, and the Pacific Northwest."
Thompson will be leading the west coast sales team for Viewable Media, Visible Measures' choice-based video advertising network. Viewable Media promotes video ads as content across premium publishers, optimizing for earned media performance. Among Thompson's responsibilities will be handling the rapidly increasing business from clients, leading the market in developing differentiated solutions, increasing customer service, and building out the team.
Thompson joins Visible Measures from Univision Interactive Media, where he opened the San Francisco office and ran the west coast sales team for the past four years. Prior to Univision, Thompson spent four years at Disney Interactive Media Group, where he was a key member of the sales steam.
Visible Measures also announced today that it has promoted Hung Nguyen to Vice President of Market Development. In this new role, Nguyen will use his client facing experience and keen understanding of digital video to assess market needs and accelerate development and adoption of innovative video solutions. Nguyen will also be working closely with creative agencies to help them leverage Visible Measures' exclusive video dataset and learnings in order to create more engaging campaigns in digital video. Nguyen has extensive experience in the industry and has been a driving force behind choice-based video campaigns for years.
"Hung has been a valuable member of my sales team for the past 18 months," said Schraer. "I look forward to leveraging his industry expertise to help develop an even better solution for our clients."
About Visible Measures
Visible Measures is the innovation platform for video. Leveraging its patented, proprietary video analytics technology, the company has developed the largest video data footprint in the world. Visible Measures uses this unprecedented video dataset to power its choice-based video ad network, Viewable Media, which delivers video ads as content while optimizing earned viewership for Fortune 500 brands and agencies. Premium publishers use VidWorks, Visible Measures' revolutionary choice-based video promotion technology, to generate significant new revenue streams. Visible Measures has invented a number of digital video metrics for the advertising industry, including the world's first accredited viewership and earned media metrics, which fuel top video charts for Advertising Age, the Wall Street Journal, Variety, Autoweek, iMedia, Business Insider, and others. To learn more about Visible Measures and its innovation platform for video, please visit http://www.visiblemeasures.com.
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