Industry Vet Jarkko Rajamaki Joins Burstly As Vice President Of Business Development

SANTA MONICA, Calif., July 22, 2013 /PRNewswire/ -- Burstly, the most innovative toolset for testing, analyzing and monetizing apps, today announced Jarkko Rajamaki has joined the company as vice president of business development. In this newly created role, Rajamaki will be responsible for leading the company's publisher and developer relations. Rajamaki joins Burstly from Rovio Entertainment where he was head of advertising for the Angry Birds franchise.

"Jarkko truly shares our passion for helping publishers and developers fully actualize their applications at every level," said Burstly CEO Evan Rifkin. "Jarkko has made significant contributions in helping to scale one of the largest mobile media franchises of all time. We have no doubt he will play an integral role in furthering our efforts to provide pain-relief to developers and grow opportunities for publishers."

Rajamaki is joining Burstly from Rovio where he was vice president of advertising operations and oversaw the advertising business unit of the Angry Birds franchise, one of the largest mobile apps in the world. Prior to Rovio, Rajamaki held multiple management positions at AOL EMEA.

"The mobile app economy is constantly evolving and there are only a few players who understand the dynamics between monetization and user experience, while truly supporting developers and publishers at all levels of an app's lifecycle," said Rajamaki. "I'm very excited to join the talented team at Burstly, and I look forward to helping the company drive the industry forward."

ABOUT BURSTLY
With over 300,000 apps, Burstly is the leading provider of tools to address developer and publisher needs across the entire lifecycle of an app. The company's portfolio includes app testing platform TestFlight, intuitive analytics tool FlightPath and app monetization solution SkyRocket. Headquartered in Santa Monica, Calif., Burstly launched in December 2009 with the goal of empowering developers to have complete control over their app business. To learn more, visit:www.burstly.com or join the conversation @Burstly.

Press Contact:
Burstly
Debra Benson, Illume Public Relations
310-228-1300 / [email protected]

SOURCE Burstly