PRINCETON, N.J., July 2, 2013 /PRNewswire/ -- Rosetta, the Publicis Groupe customer engagement agency, announced today that it has hired industry veterans Nikki Muntz and Eileen O'Brien to support growth and business development in the Healthcare Vertical. Both will be part of the Healthcare Vertical Leadership Team, under the direction of Vertical Leader, Shannon Hartley.
"Our strong growth in the vertical is being fueled by client demand for personalized marketing," said Hartley. "Creating true personalized programs demands deep customer insights, multi-channel marketing experiences and robust analytics to optimize client ROI. Nikki and Eileen bring together the right mix of capabilities we need to continue to lead the industry and redefine the way healthcare and pharma brands engage customers across marketing and product experiences. I am excited about the value they'll bring to our clients and agency, and I'm proud of the leadership team we have assembled that is driving our strong growth. We have an outstanding mix of talent across customer insights, strategy, creative, technology, media and analytics to bring personalized marketing to life for our clients across the full spectrum of the adoption lifecycle."
Muntz joins Rosetta as Partner, Healthcare Business Development. She was previously at Shaw Science, where she was responsible for establishing and growing scientific services with key pharmaceutical clients. Prior to her work at Shaw Science, Muntz spent almost nine years at Cell Division, which was acquired by Euro RSCG Life LM&P, as the VP of Business Development, focusing on growing the digital and medical education business for the agency in the healthcare space. Before that, she spent several years at Merck as a sales representative, trainer and marketer. She will be based in Rosetta's Princeton office.
O'Brien joins as Associate Partner, Paid, Owned & Earned Media. She was previously Director of Search & Innovation at Siren Interactive in Philadelphia, PA, and Oak Park, IL, where she led the department responsible for search, CRM and analytics for all agency clients. She was also responsible for social media and helped four different pharmaceutical companies make their first forays into social media. She founded the #SocPharm hashtag and tweetchat and has been named among the 50 most influential healthcare tweeters. Prior to that, she served as the Director of Search, Media and Insights for Compass Healthcare Communications. She will be based in Princeton, NJ.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.