Inergetics to Showcase New Brands to Mass Market Retailers at ECRM Tradeshow in San Antonio Clinical Care Expert Pushes to Mass Market

PARAMUS, N.J., Jan. 14, 2013 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI)  announced today that it will showcase its brands recently acquired through Whole Products Group in San Antonio, Texas at this year's ECRM commencing January 13th – 17th

"The energy, innovation and superior marketing efforts behind new Bikini Ready® and SlimTrim™ are sure to be a hit at the show," says CEO, Michael James.

"We're excited about the prospects these new franchises bring to Inergetics and look forward to building the kind of sell-through business retailers will relish as part of their set," he adds.

"The line-up of our new Bikini Ready Weight Loss Lifestyle products is a full spectrum of diet aids designed to help consumers lose and maintain weight," says SVP of Sales, Mark Mitchell. This includes Bikini Ready Yummy Shake, Bikini Ready Fashion Multi, Bikini Ready Cleanse Cleanse and Bikini Ready Weight Loss Catalyst all designed to satisfy consumer demand and drive sales.

SlimTrim and SlimTrim Caffeine Free further rounds out the Inergetics' stable of diet supplements designed to address consumer need to lose weight.

Additionally, Inergetics is also introducing its newly reformulated Surgex® Sports Nutrition brand with four new SKUs - SurgexPump, SurgexMeal, SurgexFix, and SurgexThermo. "We are confident these items will be a wildly successful part of the diet and sports nutrition section in retailers' stores," says Jim Kras, Inergetics' CMO.

Inergetics' products are developed through state of the art science and technology. It's this level of science that helps serve up the Surgex brand as the preferred supplement of Army Sports. "This kind of dedication has aided in the development of these brands and helps put us at the forefront of product innovation," adds Kras.

"Moreover, the collective line-up of diet and sports nutrition products capitalizes on the firm's core competencies and should remain strong share contenders in the competitive nutrition space," adds Kras. "We believe we have the right products for the right people at the right price," he comments.  

Inergetics is supporting these franchises with integrated marketing efforts including print, broadcast and digital/social media designed to build brand awareness while generating product turns. The effort is further supplemented with an aggressive promotional calendar crafted to accelerate sales at point of purchase. "These programs have been diligently planned to maximize our brand exposure to support these items to ensure they sell-through," says Mike James. "We are confident these programs will serve to do just that."

For more information contact Inergetics at 908-604-2500 or visit us at ECRM Booth #5235

About Inergetics, Inc. 

Inergetics, Inc. is a leading developer of nutritional supplements for the Clinical Health, Sports Supplement and Mass Market. Inergetics' product portfolio features Surgex® Sports Nutrition which includes cutting-edge formulas developed to meet the nutritional needs of professional, Olympic and amateur elite athletes. Bikini Ready®, a leader in weight loss lifestyle solutions and SlimTrim™, the affordable, premium value diet brand.

To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com

Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.

Contact:  Mike James 908-604-2500 ext 210

SOURCE Inergetics, Inc.



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