NEW YORK, May 21, 2014 /PRNewswire/ -- The primary goals of content marketing are to establish credibility and awareness of your brand by providing customers or prospects with information they value. However, consumers trust third-party opinions on products and services more than information provided by a brand. Phillip Thune, CEO-Americas for Textbroker, suggests leveraging the influence of industry thought-leaders to power your content marketing by:
- Identifying the right influencers and focusing on the kinds of content they recommend for their audience to inform your strategy
- Creating content that relates to trends and includes your brand message that influencers can share with their audiences
For more tips on combining influencer and content marketing, read Thune's latest article for PR Newswire's Small Business PR Toolkit: http://bit.ly/1tjYdUe
PR Newswire's Small Business PR Toolkit (www.smallbusinesspr.com) is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
*2011 Survey of The Power of Brand Advocates by Zuberance
SOURCE PR Newswire Association LLC