Influitive Announces 2016 Best Advocate Marketing Awards Finalists

The BAMMIES celebrate advocate marketing excellence in 10 categories, including Best Referral Program, Advocate Marketing Program of the Year and Advocate Marketer of the Year

Feb 18, 2016, 14:00 ET from Influitive

TORONTO, Feb. 18, 2016 /PRNewswire/ -- Advocate marketing experts Influitive have announced the finalists for the third annual Best Advocate Marketing Awards, also known as The BAMMIES. The awards program recognizes companies and marketers that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth. 29 companies and 3 individual marketers were selected as finalists in 10 categories from more than 100 nominations.

"Marketers increasingly recognize that a sustainable growth strategy requires advocacy from their customers, employees, partners, and other stakeholders," says Mark Organ, founder and CEO of Influitive. "Over the last year, more companies than ever before have adopted formal advocate marketing strategies and achieved unprecedented results with the help of their advocates. The 2016 BAMMIES finalists represent the absolute best of those advocate-powered campaigns, communities, and strategies."

The 2016 Best Advocate Marketing Awards finalists include:

Best Referral Program

  • Blackbaud
  • Buffini & Company
  • SnackNation

Best Product Review Campaign

  • TouchBistro
  • Marketo
  • Intuit QuickBase

Best Social Engagement

  • Hootsuite
  • E-Dublin
  • Cisco Systems

Best Use of Advocates at Events

  • Okta
  • Iron Mountain
  • Optimizely

Best Advocate Community

  • Mulesoft
  • Namely
  • HubSpot

Best Content Creation

  • Okta
  • Glassdoor
  • Rapid7

Best Advocate Experience

  • Staples Advantage
  • Apprenda
  • Halogen Software

Big BAM! Business Impact

  • BMC Software
  • Blackbaud
  • InsightSquared

Advocate Marketer of the Year

  • Mike Stowe, Developer Relations Manager at Mulesoft
  • Davin Wilfrid, Customer Marketing Manager at Intuit QuickBase
  • Michael Beahm, Senior Marketing Manager at Blackbaud

Advocate Marketing Program of the Year

  • Hootsuite
  • HubSpot
  • Cisco Systems
  • Response Capture
  • Atlassian
  • Mulesoft
  • HireRight
  • Staples Advantage
  • Buffini & Company
  • Glassdoor
  • Zoho
  • MongoDB
  • HireVue
  • Marketo
  • Pearson

The winner of the Advocate Marketing Program of the Year category will be determined by public vote. The voting period begins today at 2 p.m. ET and closes on Friday, March 4, 2016.

Finalists and winners will be recognized at an exclusive awards ceremony at Advocamp, the biggest customer experience, engagement and advocacy conference of the year taking place in San Francisco March 7-9, 2016. Use promo code BAMMIES16 to save $300 on a ticket to Advocamp.

About The BAMMIES

The Best Advocate Marketing Awards (BAMMIES for short) recognize the achievements being made by forward-thinking marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of marketing.  The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about the BAMMIES, visit www.influitive.com/bammies.

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.

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SOURCE Influitive



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