MORRISTOWN, N.J., May 12, 2016 /PRNewswire/ -- Mother's Day may have started in West Virginia in 1908, but it's Mississippi moms who saw the biggest increase in wireless phone calls from family and friends on Mother's Day 2016. And when it comes to gifts, Amazon.com racked up the most traffic from smartphones during the week leading up to the annual tribute to Mom.
This year marked the first annual look at the Mother's Day communications habits of America's digital natives by P3 group, the global company that set the worldwide standard for wireless network benchmarking, testing and measurement.
The P3 snapshot is based on real data collected anonymously from more than 3,000 smartphone users across the United States during Mother's Day week, May 1- 8, 2016. Voice call data and app usage were compared to use during an average week.
"Apparently children in the Southeast really love their Moms," said Dirk Bernhardt CEO of P3 communications, Inc. "Historically, there are more calls made on Mother's Day than any other day of the year. While calls in Mississippi on Mother's Day showed the greatest increase over an average Sunday, Alabama came in a close second, followed by Louisiana, Georgia and Tennessee."
With the National Retail Federation predicting Mother's Day spending of $21.4 billion this year, the P3 study showed online retail titan Amazon.com enjoyed a significant increase in mobile traffic in the week leading up to Mother's Day. Other one-stop shops, eBay and Walmart.com, came in second and third respectively. While the use of shopping apps was higher than normal throughout the entire week, online shopping peaked on Thursday, May 5th, likely the last day for an on-time delivery for Mother's Day.
"The jump in traffic on these two lesser known, but increasingly popular, sites suggests that Millennials and others were looking for good buys and tech gifts were popular choices for Mom this year," Bernhardt said.
Other interesting Mother's Day usage trends uncovered in the P3 study include the fact that participating users consistently made one more call than they would on a normal Sunday – a call to Mom, of course.
"Callers in our study also did not want to keep Mom waiting for her Mother's Day greeting," Bernhardt added. "The volume of calls placed in the morning increased significantly over a normal Sunday."
P3's crowdsourced panel is comprised of smartphone users who download P3's proprietary measurement software via a variety of apps, including U get, which enables them to test their personal wireless performance. U get works in the background 24/7 anonymously recording individual, everyday smartphone use. It shows data speeds and signal strength, and time spent on 4G LTE, 3G, 2G and WiFi networks. Available for Android devices at Google Play, consumers who download the free P3 apps will join the global community of smartphone users who contribute to studies like this one.
For a copy of P3's Mother's Day Infographic and more information about the U get app, visit http://uget-app.com/.
P3 is a global consulting, management and engineering services company, with a rapidly growing team of more than 3,000 consultants and engineers working to develop and implement innovative solutions to today's complex technology challenges. Offering a broad portfolio of services and proprietary tools to the automotive, aerospace, telecommunications and energy industries, P3 adds tangible value that helps clients succeed at every stage, from innovation to implementation. In the Americas, P3 has offices in Morristown, N.J; Detroit, Mich.; Dallas, Texas; Greenville, S.C.; Los Angeles and San Jose, Calif.; Portland, Ore.; Seattle, Wash.; Mississauga and Montreal, Canada; and Mexico City, Mexico. For more information please visit www.p3-group.com.
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SOURCE P3 Group