Online Questionnaire Allows Marketers to Score their Program Against Others

CLEVELAND, Sept. 9 /PRNewswire/ -- Goldstein Group Communications (www.ggcomm.com) and InfoGrow (www.infogrowcorp.com) have launched a self-assessment questionnaire that allows business-to-business sales and marketing executives to benchmark their company's performance and programs against others in the b-to-b sector.  The study, which is available at no cost, can be found at http://www.respond1.com/survey/33/survey.htm.

The survey was created to create a baseline level of performance for companies to compare the breadth and impact of their own sales and marketing initiatives against other companies in similar industries and with similar budgets.  While many studies are published that compare spending levels and marketing priorities, GGC and InfoGrow crafted this project as an assessment for marketers to see how their activities perform against others with similar objectives.

"Metrics and ROI are driving every company today as they seek to re-define the way they go to market in this new economy," said GGC agency president Joel Goldstein.  GGC is a marketing agency that services technology business-to-business accounts.  "Being able to attach a 'score' to your program that is created against others provides important context to determine whether existing efforts are on the right track, or need improvement."

The 36-question survey takes 10 minutes to complete, and covers the entire spectrum of sales and marketing planning:  initial research, targeting, sales and marketing integration programs, lead processing, CRM/database programs and metrics/measurement initiatives.  Each respondent receives a score for their program:

• 29-70, sales and marketing integration is very poor and needs immediate attention.
• 71-90, your sales and marketing integration is below average, but you have some basic foundation elements in place.
• 91-115, your sales and marketing integration is above average, but there is still room for improvement in your process.
• 116+, your organization is a sales and marketing star!

"With a little investment in time, survey takers can obtain a deeper understand of the key performance indicator for measuring their sales and marketing team," said Bob Sullivan, president of InfoGrow.

InfoGrow brings 20 years of experience in helping businesses accelerate sales and marketing effectiveness for sustained growth through strategy, process and technology.  The company brings a unique approach to marketing that combines technology with strategy and process.  As experts in location intelligence, mapping and CRM, InfoGrow helps companies identify best prospects, discover missed opportunities, focus reps on most profitable accounts, reduce marketing waste and optimize sales productivity.

Goldstein Group Communications, a technology b-to-b agency, brings an unusual combination of corporate communications management and engineer-level writing capability to its national client roster. With deep experience in electronics and industrial markets, the agency is able to draw on its skills to articulate with impact and clarity the technical advantages its clients bring to their customers. Unlike other agencies, staff members for the most part have built their careers on the corporate side of the desk, rather than as agency executives, a perspective that results in a higher level of accountability and measurability in the agency's programs.

SOURCE Goldstein Group Communications and InfoGrow

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