InformationWeek Launches iPad App

SAN FRANCISCO, Feb. 1, 2011 /PRNewswire/ -- InformationWeek, the leading IT brand focused on the business value of technology, today announced the launch of its InformationWeek Select App, available on iTunes, Apple's App Store.  

(Photo: http://photos.prnewswire.com/prnh/20110201/SF40374)

For the first time, business technology executives can access hand-picked InformationWeek news, analysis, and opinion stories anytime, anywhere using an iPad.  InformationWeek's iPad app, called InformationWeek Select, provides a daily dose of information hand-selected by its award-winning team of editors.  Designed as a lightweight portal to efficiently deliver critical IT-related information to business technology executives, the app features content across relevant categories, including Software, Security, Cloud, and Mobility, as well as choice content from InformationWeek's popular Global CIO column written by industry heavyweight Bob Evans.  

"InformationWeek Select gives decision makers the news and expert commentary they need to know – now," said Fritz Nelson, VP and Editorial Director, InformationWeek. "The iPad and other tablets have great browsers for consuming the InformationWeek web site, but the iPad app is a way to get editor-selected and filtered content daily."

Full InformationWeek Magazine subscriptions are already available on the Kindle and on InformationWeek.com for IT professionals looking to dive deeper into business and technology strategies, trends and issues. The InformationWeek Business Technology Network produced more than 50 interactive digital issues in 2010; generating well over 100,000 user downloads.

InformationWeek Select is one of the many digitally based applications the brand intends to launch to guide its audience of more than 9.73 million IT decision makers through tough business and technology decisions.

"In today's sound bite world, where users' attention spans are shorter, there's value in aggregating and packaging just the top content," said Rob Preston, InformationWeek's Editor In Chief.  "Our goal is to deliver InformationWeek content in all the different ways IT decision makers want it, whether it's a full issue of InformationWeek, choice content via InformationWeek Select or the broad array of content on InformationWeek.com."  

Features of InformationWeek Select include:

• Navigation: optimized for the tablet.  Fixed position navigation bar with clean, easy links to specific topics
• Related content: allows users to browse similar topic content in easy and efficient manner
• Share options: allows users to share articles with a full set of tools, including Facebook, Twitter and e-mail

InformationWeek Select is currently being sponsored by Oracle, and is available for download at Apple.com's App Store free of charge.  

To download the app, please visit www.informationweek.com/ipad/.

About InformationWeek Business Technology Network (http://www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government, and Healthcare resources. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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