DETROIT, Oct. 2, 2012 /PRNewswire/ -- Nearly a billion users worldwide paired with the ability to target and speak directly with the customers that matter most to your brand. That's the power of Facebook. What are the best ways to interact on the platform, and how do you build off those meaningful conversations for successful marketing?
Carolyn Everson knows how to make brands more interactive and meaningful. As Facebook's vice president of global marketing solutions, Everson oversees the top 1,500 global brands on Facebook and the teams that support them. Her career includes a "who's who" of Gen Y's most recognized companies – Disney, MTV Networks and Microsoft.
In a time of dizzying change in technology and social platforms, Everson is shaping the way the social network transforms business. As a devoted mother of twins, she is also shaping the broader discourse on work-life integration.
Scott Monty, head of global social media at Ford Motor Company – and recognized by Forbes as one of the top ten social media influencers – will join in a conversation with Carolyn Everson.
"As Inforum celebrates five decades and sets the stage for the next 50 years, one can only imagine how the social network will evolve," said Terry Barclay, president and CEO of Inforum and Inforum Center for Leadership. "We are excited to welcome Carolyn Everson in a dynamic conversation with Ford's Scott Monty on the power of Facebook in transforming business and our lives."
Date: Thursday, Oct. 18
Time: 11:30 a.m. - 1:30 p.m.
Location: Cobo Center, Riverview Ballroom, Detroit
Tickets: $50 for Inforum members; $70 for non-members
Everson, vice president of global marketing solutions at Facebook, leads the global marketing solutions team focused on top strategic accounts and global agencies. In addition, she oversees media strategy, advertising sales, and account management. Prior to Facebook, Carolyn was the corporate vice president of Microsoft's global advertising sales and trade marketing teams. Carolyn led the company's advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network.
Everson spent seven years at MTV Networks. Her last role was as chief operating officer and executive vice president of U.S. Ad Sales for MTV Networks where she oversaw strategic planning, operations and finance for MTVN's U.S. Ad Sales department. She also was responsible for MTVN's Direct Response business and the cross platform, cross brand strategic sales and marketing group called Generator. She has also worked at Primedia Inc., where she was Vice President and General Manager of several digital businesses, and held business development positions at brands including Zagat Survey and Walt Disney Imagineering. She is a board member of the Effies and dmg.
Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.
About Scott Monty
Scott Monty heads up the social media function at Ford Motor Co., where he holds the title global digital and multimedia communications manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford's business.
Inforum is the leading professional organization focused on creating strategic connections and accelerating careers for women throughout Michigan and the Midwest. Inforum serves a broad range of professional women at different stages of their careers – from emerging leaders, to high-potential executives, entrepreneurs, and corporate board leaders. Inforum has offices in Detroit and Grand Rapids with operations in Kalamazoo, Lansing and Saginaw. For more information, visit www.inforummichigan.org or call 877.633.3500.