Ingrid Lindberg, chief customer experience officer at Prime Therapeutics, named 40 Under 40 Direct Marketing News Award winner

ST. PAUL, Minn., Sept. 4, 2013 /PRNewswire/ -- Ingrid Lindberg, chief customer experience officer at Prime Therapeutics (Prime), a leading pharmacy benefit manager, has been named the winner of a 40 Under 40 Direct Marketing News Award. This prestigious award recognizes the brightest young marketers for their impact within their companies and the marketing industry.

"I'm honored to be named to this group," said Lindberg. "Throughout my career, I have had a passion for doing everything possible to improve the experience customers or members have with a company by ensuring health care is understandable."

Lindberg has championed the delivery of superior customer experience by working to advance the consumerism of health care. She was the industry's first customer experience officer and now fills that role at Prime where she has already spearheaded efforts to eliminate words that are confusing to customers and has helped make Prime's response rate to customers three times faster. She also oversaw making call centers available 24 hours a day, seven days a week, and she has led work to improve the function of member websites. 

Direct Marketing News is hosting an awards ceremony to honor and celebrate the achievements of the 2013 40 Under 40 winners on Wednesday, Sept. 25 in New York.

Visit Prime's Industry Insight for more on Lindberg's thought leadership on the customer experience.

About Prime Therapeutics

Prime Therapeutics LLC (Prime) helps people get the medicine they need to feel better and live well. Prime manages pharmacy benefits for health plans, employers, and government programs including Medicare and Medicaid. The company processes claims and delivers medicine to members, offering clinical services for people with complex medical conditions. Headquartered in St. Paul, Minn., Prime serves more than 23 million people. It is collectively owned by 13 Blue Cross and Blue Shield Plans, subsidiaries or affiliates of those plans. Prime has been recognized as one of the fastest-growing private companies in the nation. 

For more information, visit  or follow @Prime_PBM on Twitter.


SOURCE Prime Therapeutics


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