Injured Aflac Duck to Get a Check-Up During 55th Annual GRAMMY Awards Company Launches Latest Consumer Education Tool to Demonstrate the Value of Aflac
COLUMBUS, Ga., Feb. 9, 2013 /PRNewswire/ -- Aflac, the number one provider of voluntary insurance in America, will debut the second of a series of commercials in which the Aflac Duck has been injured and hospitalized. The new ad, called Rounds, shows the Aflac Duck experiencing a medical check-up while lying in his hospital bed. Rounds is debuting Sunday night during the airing of 55th Annual GRAMMY Awards on CBS. On January 7th, the first commercial of this series, Press Conference, first aired during the BCS Championship game on ESPN, and has been running nationally since its debut.
"We are extremely pleased with the reaction we received from Press Conference and are equally excited about Rounds," Aflac Executive Vice President, Chief Marketing and Sales Officer Michael Zuna said. "Hundreds of thousands of people have viewed Press Conference on YouTube and visited GetWellDuck.com to send the duck a "get well" card or just experience our brand. The buzz has been tremendous and we look forward to more engagement as Rounds is viewed by consumers across the nation."
Developed in conjunction with advertising agency Publicis Kaplan Thaler of New York, part two of the Duck's journey takes place in his hospital room where a "doctor" and "medical interns" provide a complete assessment of the Duck's continued improvement. By showcasing the Duck as the policyholder - patient, the spot communicates from a first-hand perspective how Aflac's insurance policies can help protect families against common but unexpected setbacks that can cause them to miss work.
In a call to action, the ad encourages viewers to visit Aflac.com where they'll find the newly launched and first-of-its-kind interactive online tool called the Aflac Real Cost Calculator, which illustrates the costs associated with health conditions such as cancer, heart attack, diabetes and fractured limbs that are not covered by major medical insurance.
"Consumers are too busy living their lives to worry about unexpected accidents and illnesses; and that's why there is Aflac," Zuna said. "The Aflac Real Cost Calculator is a quick and easy way for consumers to research the information they need to prepare a proper safety net to protect them from the costs of an unforeseen illness or injury."
Rounds targets 25- to 55-year-old men and women and will appear on all major networks. Additional cable support includes programming on ESPN, USA, TNT, HLN, CNN and others. The fully integrated campaign also includes substantial online and print advertising and features an interactive social media component enabling consumers to send an online get well card or e-Card to the Aflac Duck via the Duck's Facebook page or at GetWellDuck.com.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For six consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 11th time in 2012. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.