Binn is no stranger to InList—he has been partnering with the company on numerous events and activations since they launched in 2014. In his new role, Binn plans on expanding InList's access to exclusive events and programming, which will enhance their membership offerings, further engaging some of the most influential people in the world.
InList captures all segments of the entertainment audience with diverse transactions, booked directly through the app, ranging from $100 to $120,000. (An average transaction, including tickets & restaurants, is $1,500 plus). Sales by end of 2017 will reach $20 million. Since Binn helped launch InList, revenues have grown 25% quarter over quarter whereby at the end of 2017 InList will have grown from 120,000 members in 2016 to 240,000 across iPhone, Android and the web.
Through the app, members enjoy VIP access to experiences that include clubbing, dining, concerts, festivals, star-studded meet and greets, and awards shows in more than 45 cities around the world. Some current available offerings include attendance at a private yacht party at the Singapore Grand Prix and an opportunity to hobnob with the Lotus team starting at $10,000. Recently, InList even offered VIP access to the highly anticipated Chopard party during Cannes Film Festival, giving members an opportunity to have cocktails with Gigi Hadid, Leonardo DiCaprio and Kim Kardashian for $15,000 and upwards.
"We are very excited to have Jason onboard as part of the team," says InList co-founder Michael Capponi. "Our history goes back to the early days of South Beach when Jason was publishing Ocean Drive and Hamptons magazine. I've always had the utmost respect for him, and it's great to take this next step together."
"I have personally enjoyed watching InList on its amazing ride, exponentially growing its most valuable membership base in under two years," Binn says. "Their niche access opportunities are one of a kind, and InList was first to market in creating a highly proprietary software platform that's gained over 70% market share and has limited others from entering the space. InList is shaping the future of how people interact—I am confident they are onto something big."
Alongside all of this growth, InList's core focus still remains on its members and their needs, including nightlife table and ticket sales in over 45 cities around the globe. InList credits much of its success to a unique curating process, which leverages the knowledge and relationships of its global network of connected ambassadors, as well as Capponi's longtime nightlife career. Binn's role with the company will further develop InList's collection of truly unique experiences and events, leverage the DuJour brand and it's access to world of luxury and its readership of over 3M affluent consumers. For more information, please visit www.inlist.com.
About Jason Binn
Jason Binn founded DuJour Media Group in 2012. DuJour is an award-winning, cross-platform luxury lifestyle brand that provides an unprecedented print and digital platform directed to affluent consumers who shop their passions. DuJour has created a community of over 3 million individuals who meet net worth ($5 million), home value ($1 million), and household income ($220,000) thresholds. Binn's inspiration for DuJour Media came in part from his relationship with online luxury-retail leader Gilt Group (a subsidiary of Hudson's Bay Company, which also parents Saks Fifth Avenue, Saks Off Fifth and Lord & Taylor). Binn became Gilt's Chief Advisor in 2010.
Prior to DuJour, Binn founded Niche Media, a leading publisher of luxury regional magazines nationwide (including Ocean Drive, Hamptons, LA Confidential, Gotham, Aspen Peak, Capital File, Vegas et al). In addition to its top-tier city publications, Binn also oversaw the custom publishing division of Niche, which included Wynn Magazine, Art Basel, Bal Harbour Magazine and The Mall at Short Hills.
Binn has also forged a strategic partnership with Getty Images and WireImage, where he promotes his personal photography archives under the heading "BinnShot." Binn was awarded Ernst & Young's "Entrepreneur of the Year" award, inducted into the American Advertising Federation's "Advertising Hall of Achievement", and was featured in Crain's "40 Under 40″ list of entrepreneurs. He was listed in the "Forbes 400" in 2005. Binn attended Boston University from which he graduated Cum Laude in 1986.
InList is a mobile app providing exclusive access around the globe to the top nightclubs, restaurants and experiences. InList curates the hottest events and venues nightly in cities spanning New York, Miami, Las Vegas, Los Angeles, Aspen, London, Paris, Milan, St. Tropez, Ibiza, Stockholm, Moscow, Tel Aviv, Dubai, Abu Dhabi, Bali, Sao Paulo, Monte Carlo, Sydney, Hong Kong, Punta del Este, and St. Barths. InList is utilized as a best-in-class booking platform and travel guide, allowing its members to book tables, get access and purchase tickets to exclusive events with an in-app concierge at their fingertips.
VIP members can also utilize InList Access, a special events section that offers an opportunity to seamlessly purchase tickets for coveted experiences such as championship sporting events, awards shows, charity galas, worldwide music festivals, and more. The app's reservation platform makes booking upscale nightlife and special event reservations easier than ever. Currently, the app recommends over 350 exclusive venues across its 45 cities. Founders Michael Capponi and Gideon Kimbrell have assembled a worldwide network of top club owners and promoters, including Mark Baker, Roger Michael, David Koskievic, Roman Fortunato, Marc Jay and Luciano Mancini, who assist with the curation process and assure each reservation goes off without a hitch. Since launching in 2014, InList's prestigious global events have been attended by Katie Holmes, Leonardo DiCaprio, Adrien Brody, Lenny Kravitz, Brooklyn Decker, Paris Hilton, DJ Alesso and Jamie Foxx. InList has been featured in InTouch Weekly, Elite Traveler, Maxim Online, Forbes, Wall Street Journal, Mashable, TechCrunch.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/inlist-appoints-media-entrepreneur-jason-binn-as-chief-advisor-to-their-board-of-directors-300314828.html
SOURCE DuJour Media; InList