InMobi Taps Ex-Millennial Exec to Extend US Expansion One Year Anniversary marks 83 million monthly US users on InMobi Ad Network; InMobi to reach 75% of all US smartphone users by end of 2011

SAN MATEO, Calif., July 18, 2011 /PRNewswire/ -- Today, InMobi, the world's largest independent mobile ad network, announced significant expansion plans for the US market. To help lead the company in its next phase of US growth, InMobi has tapped Peter Bassett, former SVP of Sales at Millennial Media, as their newly appointed Head of Sales for North America, bringing over 20 years of sales experience to the company. Also joining InMobi from Millennial Media is David Smith, who will be heading up InMobi's East Coast Sales. Other significant hires include Susan Kuo, former VP of Sales at Booyah, who joins as Head of Marketing for North America; and Archie O'Conner, former EVP of Business Development from MixerCast, as Head of Business Development for North America.

Peter Bassett of InMobi adds: "Mobile represents what 21st century digital marketing is all about; simply put: global, local, social, and immersive experiences at scale.  InMobi is committed to bringing these advantages to its clients and I'm thrilled to join the top executive talent that's already onboard to further our growth in the US."

Since InMobi's launch in North America one year ago, InMobi has grown its US network five times over and now reaches over 83 million US mobile consumers through six billion monthly ad impressions.

Anne Frisbie, InMobi VP and Managing Director, North America, continues: "By combining our existing and new leadership expertise with our industry leading InMobi Analytics technology, we expect to reach over 100 million mobile users in the US by the end of 2011.  We anticipate that we'll engage with 75% of all smartphone users."

The below table highlights the growth of the InMobi network in the US over the last 12 months:

InMobi USA

June 2010

June 2011

US Mobile Users Reached

17 million

83 million

US Ad Impressions

890 million

5.8 billion

Advertisers, Developer, & Publisher Partners

1,800

10,000+

US Sales Offices

1

4



"Our first year in the US market was incredibly successful," Frisbie closes.  "We want to thank all of our advertiser, publisher, and developer partners for their support.  We're excited at the year ahead and look forward to pushing mobile advertising to the next level both in the US and abroad."

For further information on InMobi, please visit: www.inmobi.com

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley.

InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore.

To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

For further information, or for a briefing with Anne of the senior team, please contact:

Jill Ivey
IF Communications:
+1 215 806 2951
jill@if-communications.com 

SOURCE InMobi



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