"It's time to merge convenience and hygiene in the modern world of cosmetics," says founder and CEO Fierra Cruz.
Lilumia is the brainchild of Fierra Cruz, a former model with a talent for invention, who - tired of the chore of hand washing her cosmetic tools - set about finding a better alternative. Cruz showed an aptitude for invention from an early age, often tinkering with household appliances. Lilumia was created as a result of three years of research and development, financed initially by Cruz, who sold her own possessions to fund development of this innovative product. Cruz also abandoned her graduate studies at the London School of Business to focus on creating Lilumia, a decision that has paid off many times over as she exceeded over $1 million in revenue in less than a year in business!
The make-up brush cleaning gadget Lilumia was launched in November 2015. The Lilumia can clean up to 12 brushes at one time, eliminating bacteria and product build-up in minutes. Since its initial launch, the Lilumia 2 has been developed, offering an even deeper clean and more thorough rinse. Additionally, the company offers a cruelty-free cleansing formula, scientifically developed to clean and restore both synthetic and natural brush hairs.
Lilumia's patented technology offers opportunities for further expansion with recognition from celebrities and beauty influencers. Fierra remains passionate about tech with plans to expand her product line.
Lilumia 2 Devices retail for $149 in the US, while the cleanser costs $19.95 for a 24oz bottle. For more information, or to purchase Lilumia, visit Lilumia.com
Bre Taylor, Chief of Communications
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