CURITIBA, Brazil, Oct. 16, 2014 /PRNewswire/ -- The Rangri Food Delivery Platform (rangri.com.br) launched in Curitiba, Brazil, in what is billed as the first venture of its kind in the world. The project partners the United Nations Children's Fund (UNICEF) with Brazil's Organic Agriculture Association (AAO).
Rangri proposes to tackle two types of hunger — that experienced by hungry restaurant goers who would prefer to order in, and that of those who have nothing to eat or suffer from malnutrition. The site includes a growing number of local restaurants.
"The system works like this: restaurants agree to pay Rangri a 10% commission on every order placed through the site, and Rangri contributes half of its net profits to organizations that fight hunger and malnutrition in Brazil, giving customers the opportunity to choose between UNICEF and AAO to receive their donation."
Since the donations are made from Rangri's revenues, none of the costs are passed onto customers, who pay only for their order and any applicable delivery fees.
"Rangri combines the efficiency of capitalism with a social mission, creating a new business model," explains Flavio Masson, founder and CEO of Rangri. "After all, not only are hunger and malnutrition complex social issues that directly affect people's survival, but they also represent a great creative challenge."
"Businesses such as Rangri, which follow the shared value model, define success in a new way," says Andre Masson, chief angel investor and Rangri Board member. "Rangri uses the most current sustainability concepts," he says. "We don't understand profit as being gained through the exhaustion of common resources, but rather through the optimization and maximization of the returns for shareholders and society, in equal measure."
It was a desire to make a difference on a large scale that drove Flavio Masson to conceive of the project. Masson is the founder of 10012(10012.com), a design & technology company he has headed in New York City for over ten years. He has been recognized for his work with prestigious awards like the Webby's (the "Oscars of the Internet"), and by the magazine Galileo, which named him one of the brightest minds in Brazil along with Miguel Nicolelis and Alex Atala.
Orders can be placed at www.rangri.com.br .
Press contact:
Claudia Geber
[email protected]
+1 (347) 403 2774
UNICEF's press agent in Brazil
Adriana Alvarenga
(11) 3728.5701
[email protected]
AAO press agent in Brazil
Tania Rabello
(11) 3875-2625 e 9-9155-6833
[email protected]
SOURCE Rangri
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