Innovative Concentrated Cleaning Product from SC Johnson Saves Time, Space While Reducing Waste Smart Twist™ Cleaning System Now Available Exclusively Online

RACINE, Wis., March 21, 2013 /PRNewswire/ -- SC Johnson announces the innovative Smart Twist™ Cleaning System, which uses less packaging and helps reduce waste with three concentrated cleaners in one space-saving, handy sprayer. This breakthrough cleaning product offers a fast and easy solution and provides another everyday green option for busy families. The Smart Twist™ Cleaning System is available exclusively online.  

"As a fundamental goal of our sustainability efforts, we strive to deliver innovative, effective home cleaning products that make it easier for families to make everyday green choices," said Kelly M. Semrau, Senior Vice President, Corporate Sustainability Officer at SC Johnson. "The Smart Twist™ Cleaning System is an example of our continued efforts to test, learn and improve in the concentrated cleaning space in order to drive real, positive environmental changes."

American consumers buy 320 million cleaning products in trigger bottles each year, and millions end up in landfills. By comparison, concentrates use less packaging and can help reduce waste compared to buying a new trigger bottle. In fact, if just 20 percent of those 320 million bottles were refilled rather than discarded, it could save seven million pounds of plastic.

Along with being an innovative, smart, time-saving solution, the Smart Twist™ Cleaning System is a good choice for reducing waste, too. Each concentrated cleaner cartridge:

  • Requires 63 percent less plastic than a new standard spray bottle
  • Avoids transporting up to 22.7 fl. oz. of water, depending on the formula
  • Is recyclable in most community programs

The Smart Twist™ Cleaning System can be customized by adding your choice of three concentrated cleaner cartridges into the sprayer unit so there is no more carrying multiple cleaners around the house. Fill the water tank with tap water and screw the cap on tightly. Snap the concentrated cleaner into the carousel; twist the carousel to switch instantly between cleaners as you move from room-to-room and surface-to-surface throughout your home.

Smart Twist™ brings added convenience by automatically adding the right amount of water for you–just spray and wipe surface to clean. With three cleaners in one sprayer, the Smart Twist™ Cleaning System makes cleaning every room in the house faster and easier.  

Each Smart Twist™ concentrated cleaner cartridge is available in the following five trusted cleaners for a powerful cleaning performance:

  • Windex® Glass: Perfect for glass, mirrors, and chrome—use it for a streak-free shine
  • fantastik® Kitchen: Fights tough grease and grime in the kitchen on countertops, stovetops, and stainless steel
  • Scrubbing Bubbles® Bathroom: Works to clean tough soap scum on all bathroom surfaces like tubs, showers, tile, counters, and sinks
  • Pledge® Furniture: Cleans and dusts all hard surfaces in one easy step and is safe to use on wood
  • Shout® Carpet: Ideal for spots and stains on the carpet

The Smart Twist™ Cleaning System is available for purchase exclusively online at and in a variety of options, allowing customization for every home's cleaning needs. Smart Twist™ Cleaning System Starter Kits include a sprayer and a set of three concentrated cleaner cartridges and are available in several options for $24.99 each, including: Kitchen/Bath Starter Kit containing a Windex® Glass, Scrubbing Bubbles® Bathroom and fantastik® Kitchen concentrated cleaner cartridges; Living Spaces Starter Kit containing Windex® Glass, Pledge® Furniture and Shout® Carpet concentrated cleaner cartridges. Smart Twistconcentrated cleaner cartridges are sold in mix-and-match twin packs for $7.99.       

To learn more about SC Johnson and the company's commitment to sustainability, visit, follow @SCJGreenChoices or access the 2012 Sustainability Report at

Jam Stewart

Joanna Sowa


SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the U.S., the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 127-year old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

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