HALIFAX, Nova Scotia, Nov. 10, 2015 /PRNewswire/ -- A clever new litterbox that eliminates virtually all of the problems cat owners face when dealing with traditional kitty litter has just been launched on the crowdfunding site Kickstarter. Called The Cat's Ask, it gets rid of the smelly, dusty and wasteful mess associated with traditional litter and replaces it with an eco-friendly, 100% natural, clean, dust-free and inexpensive alternative: simple bird seed.
The 30-day Kickstarter campaign can be accessed here: https://www.kickstarter.com/projects/thecatsask/the-cats-ask
"After adopting four rescue kittens, we were up to our ears in disgusting cat litter," says Halifax, Nova Scotia-based entrepreneur Mark Fenwick, CEO of Catchwise Inc. and lead designer of The Cat's Ask. "We tried pretty much every litter product on the market and weren't happy with any of them."
"In other words, we invented The Cat's Ask out of sheer desperation," he says.
The Cat's Ask is a two-tiered litterbox that replaces traditional cat litter with sustainable safflower seeds, an oil seed usually sold as bird seed. The litterbox's design allows liquid waste (aka pee) to filter through a grate and into a hidden collector, and then is later flushed. Poop is scooped and also flushed. Seeds are spritzed with vinegar and water and stay fresh and clean for a month, even with multiple cats. Meanwhile, the used seeds are eco-friendly enough for the compost bin. Which means that ALL the litter waste is either flushed or composted, resulting in zero garbage.
"Trying to find a solution to the garbage situation was a real motivator, because we were disturbed by the massive amounts of traditional litter ending up in landfills," Fenwick says. "Dealing with cat litter was just a bad experience all around, so we figured this was not an area that needed an incremental improvement--the entire method had to be totally re-thought."
A result of three years of research and testing, The Cat's Ask is a deceptively elegant litterbox that's got a lot of innovation under the hood. Made in Canada and the U.S. from waterproof waxed cardboard and post-industrial recycled plastic, the box is engineered to funnel pee through the safflower seed bed and into a container below, which can be easily replaced with standard recyclable milk or juice cartons.
With The Cat's Ask, safflower seed litter is replaced once a month, even with multiple cats, costs about $20, and is available from pet stores or online through The Cat's Ask Express Litter Service.
Visit www.thecatsask.com to learn more, view testimonials, and see The Cat's Ask in action.
Press release distributed by PRLog
SOURCE Catchwise Inc.