Innovative Platform Targets Automotive Dealers' Business Development Centers Signs Two Strategic Partners to Help Convert Calls into Showroom Sales

ORLANDO, Fla., May 14, 2013 /PRNewswire/ -- During the 14th Digital Dealer Conference and Exposition held this past May 7-9 in Orlando, Florida, UsefulTools, a Miami-based start-up, announced the launch of its innovative "on-demand" call answering service focused on providing automotive dealerships with scalable capacity and adaptive real-time scripting that are essential components to successfully managing inbound prospect surges related to marketing campaigns.

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In conjunction with its announcement, UsefulTools unveiled the first two participants of its Strategic Partner Program created to unite UsefulTools and companies with a strong need for on-demand call agents.

"We look forward to working with UsefulTools this spring to help convert inbound calls to sales," said Shawn Burst, founder of Dukky and a 20-year veteran in the automotive direct mail space that generated over 120 thousand inbound phone calls in April alone. He added, "This will be an essential part of our strategy in 2013 to help drive more showroom visits."

More than almost any other sector, the automotive industry relies on inbound calls for a critical percentage of its sales. While BDC's are an industry mainstay, innovation and customer service-centric approaches have been missing from many service providers.

"We're excited to work with UsefulTools to help us with our inbound lead qualifications for our automotive financial applications," said Jim Crouse, Founder of CreditYes and the former CEO of BarNone, Inc., which connects consumers seeking auto loans with dealerships. "Our CreditYes national campaign advertising efforts are estimated to generate approximately 500 thousand inbound call minutes a month in 2013 and with the UsefulTools on-demand agents through their call center partners, scaling won't be an issue for companies anymore," added Mr. Crouse, who oversaw over 8 million applications processed during his tenure leading BarNone.

Additionally, UsefulTools will help dealers drive high performance from their sales efforts by employing state-of-the-art analytics that will provide valuable market intelligence on prospect patterns and tendencies, allowing them to better measure the effectiveness of their marketing campaigns.

UsefulTools will be taking its innovation story on the road again to attend the 14th Annual Call Center Week from June 10-14 in Las Vegas, Nevada.

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About Adam Boalt
Adam Boalt is the quintessential entrepreneur that builds innovative businesses by focusing on customer acquisition and retention. With BOALT, a digital business strategy company, Adam has built an extensive portfolio and strong reputation in the automotive industry working with groups like AutoNation, Penske Automotive, Van Tuyl Auto Group and creating inventive campaigns for Ford Fiesta, Nissan LEAF and Scion Connect.

Adam has a successful track record of creating thriving businesses in fragmented and antiquated industries. In 2007, he co-founded one of the largest travel document expediting services, which was voted #1 by the Wall Street Journal for speed and customer service. Adam then set his sights on the direct mail industry and was featured in Entrepreneur Magazine after building another tech-enabled service that doubled industry standard response rates.

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SOURCE Adam Boalt


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