Innovative Regional Grocer New Seasons Adopts Digimarc Barcode to Increase Speed and Customer Engagement at Checkout

Agreement increases New Seasons' operational efficiency, enabling front of store staff to better interact with customers and provide them with superior customer service

Jan 11, 2016, 08:00 ET from Digimarc Corp.

BEAVERTON, Ore., Jan. 11, 2016 /PRNewswire/ -- Digimarc Corp. (NASDAQ: DMRC) today announced that New Seasons Market, a leading grocery chain that prides itself on its unique neighborhood grocery shopping experience, is adopting Digimarc Barcode for its partner brands products to increase checkout speed and boost brand loyalty and customer satisfaction. Partner branded products with Digimarc-enhanced packaging will start appearing on New Seasons shelves in the first quarter of the year.

With stores throughout Washington, Oregon and Northern California, New Seasons is a champion of the communities it serves and is known for its loyal following of customers who care about their food and the store they bought it from. The Digimarc Barcode is imperceptibly replicated across all sides of a package and does not infringe upon existing designs. The package can be scanned at any angle, significantly increasing checkout speed and accuracy. This saves the retailer money, as well as improving the customer experience at checkout, by allowing cashiers to interact with their customers during the process and ensure they received an optimal in store experience.

In addition, the Digimarc Barcode makes product information more readily available to consumers as they shop in the aisle with their smartphones, ranging from inspirational cooking ideas to stories behind their local suppliers. Smartphone-assisted shopping is an increasingly common trend, with a recent Harris Poll survey finding 78 percent of U.S. adult shoppers want more information about the products they are looking to purchase. The technology also can be used for deli product labels and point of purchase signage.

"New Seasons prides itself on providing a shopping experience that is more than just a transaction," said Sean Teisher, senior IT director at New Seasons. "Working with Digimarc gives us the ability to let our knowledgeable and passionate staff be the crucial customer touch point we want them to be. It's important to us that our employees are able to devote their attention to customers and make sure they are able to help in any way they can."

"New Seasons is a leader in creating neighborhood gathering places, delivering trademark customer service and partnering with farmers and producers to bring their customers the best in the region," said Bruce Davis, CEO at Digimarc. "We are excited for the role our Digimarc Barcode will play in further enhancing consumer engagement with their brands at retail and making greater product information accessible in a simple and easy way."

Learn more about Digimarc Barcode at

About Digimarc
Digimarc Corp. (NASDAQ: DMRC), based in Beaverton, Oregon, is inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media. The platform enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. For more information and the latest news, please visit and follow on Twitter at @DigimarcCorp.

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