SANTA MONICA, Calif., April 26, 2017 /PRNewswire/ -- Streamlining and digitizing SOPs for growers in the burgeoning cannabis space is a disruptive next step in aggregating foundational data and ensuing investment in a rapidly maturing market. California-based startup, Botana Incorporated, has developed a proprietary mobile software application, revolutionizing the outdated methods of pen to paper record keeping. Prior methods have led to a significant loss of agricultural IP. The Botana platform digitizes workflow, generating analytics and insights to optimize grower output.
Kicking off the Main Stage at Launch Festival in San Francisco on April 6th, 2017 - hosted by internationally renowned Angel Investor Jason Calacanis (Uber/Thumbtack) - Botana gained near-unanimous recognition (4 out of 5 judges) as the "most worthy of investment" early-stage venture, generating significant interest around valuation and investment.
"During our four-month private beta, over 1,800 commercial growers adopted Botana's platform, generating valuable data to improve the yield, quality, and safety of their crop," said Robert Schneider, Founder and CEO. "As a grower for over 10 years, the lack of any standardization to quantify garden metrics led to significant losses in overall quality, consistency and ultimately, our bottom line. Botana aggregates millions of data points resulting in significant increases to a grower's market share and bottom line, for an expanding consumer base."
Within the next 18 months, Botana is slated to expand its platform to enable better data gathering and collaboration for large grow operations, ultimately integrating third-party devices to enhance grower output and efficiency. "Botana allows growers to capitalize on their IP, and leverages the insights generated to educate and inform other industry stakeholders," says Schneider.
The Company is launching their marketing and PR division on May 10, 2017.
Growers and investors can visit botana.io to learn more. The mobile App launched on the iOS App Store on April 6 and is free for growers.
Botana was founded in October 2016 in Santa Monica, CA by veteran grower and tech innovator, Robert Schneider, to create a digitized platform for growers to optimize the growing process. By capturing millions of data points, Botana can continue to expand their scope as digital leaders in the disruptive cannabis industry.
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