KANSAS CITY, Mo., March 14, 2012 /PRNewswire/ -- Forrester's Rob Brosnan will provide insight in today's always-changing marketing environment and how innovative marketers are addressing these challenges at a Saepio-sponsored webinar, Wednesday March 28, 2012 at 1 p.m. ET/10 a.m. PT.
Registration is free and is now open for this next installment of Saepio's popular Marketing Asset Management 101 webinar. Register now.
Brosnan will discuss the two general groups marketers fit into, those who stand by, watching and reacting as the world changes, and those who embrace the unknown. Brosnan will highlight the detrimental effects of being a watcher and the importance of ongoing customer engagement. He will discuss the challenges of today's changing marketing environment, react to current marketing trends, and provide examples of how innovative marketers are using them to their advantage. Brosnan will talk about the current state of marketing where consumers are in control, dictating where, when and how they are engaged.
"Marketers aren't prepared for this new marketing world where customers are in charge of the how, what and when," said John Thomson, president and CEO of Saepio. "The companies who will be growing in 2012 are those embracing this new world instead of cowering to it and this webinar will illustrate how to do that."
Lastly, Brosnan will discuss which technology tools are being used to help both corporate and distributed marketers become more effective at consumer engagement, and what marketers can expect to see in the future.
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.