Innovid Appoints Vice President, Agency Strategy & Partnerships to Support Account Activation and Growth
Bringing experience from leading tech companies including AOL, Yahoo! and DoubleClick, Tina Wein joins Innovid to build strategic partnerships with digital and TV advertising buyers and influencers
NEW YORK, July 24, 2013 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising anywhere, today announced that digital media veteran Christina (Tina) Wein has joined the company as Vice President, Agency Strategy & Partnerships. In this newly created role, Wein will be responsible for developing Innovid's relationship with trading desks, digital and TV buyers, influencers and specialists. As a digital sales and business development leader, Wein will also execute promotion, sponsorship and relationship building, as well as conduct strategic deals and partnerships.
Innovid provides marketers, advertisers and publishers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. Wein aims to further the company's vision through pursuing thought leadership and joint research with Innovid's partners. "I am excited to leverage my experience in sales and business development to further expand Innovid's partnerships and presence in the online video advertising market," said Wein. "I truly believe Innovid has the technology to transform static advertising into an experience that is engaging and fun for consumers, and I hope to show media buyers that benefit."
Wein brings more than 19 years of experience in sales, business development, strategy, partnerships, marketing and strategic consulting. Most recently, she served as the senior director of agency strategy and partnerships for AOL Inc., the leading publisher of Digital Content including brands such as AOL.com, TechCrunch, Engadget, Huffington Post, Moviefone, Stylist, and Kitchen Daily. While there, she created and piloted global creative platforms to engage creative agencies and helped secure multi-million dollar revenue commitment for AOL Video, which guaranteed video growth of 36 percent in 2012. Previously, Wein played a key role in developing partnerships for Yahoo!, Inc. where she signed and managed partnerships with premium publishers such as the New York Times, Forbes, Intuit, and Investopedia for display, search, and video solutions. Wein has also held leadership positions at DoubleClick in both the client services and product divisions, giving her a deep understanding of the entire ad and media technology ecosystem.
"Tina has a proven track record in creating, developing and growing new teams and business profitably," said Jack Flanagan, SVP Sales of Innovid. "She is a great addition to our team and I am confident she has the skills to thrive in this new position and has the ability to grow our company exponentially."
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
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