Innovid to Unveil Performance Metrics for Interactive Video Advertisements in Entertainment
Innovid will host a half-day event at the Mondrian Los Angeles to analyze the effectiveness of interactive video ads in entertainment campaigns from 2012
LOS ANGELES, April 8, 2013 /PRNewswire/ --
What: The entertainment industry often leverages interactive video ads to promote movies and TV shows, and increase audience engagement. However, performance metrics that tell us which capabilities within ads get people to engage – or even directly translate to sales – has been lacking. Interactive advertising company, Innovid, has come up with the solution to this problem and will release the metrics for 50 entertainment campaigns from 2012 during a one-day, invite-only event at the Mondrian Los Angeles.
- What are the best practices for a chart-topping year ahead?
- What were the most popular in-ad features?
- What caused consumers to engage the most?
Executives from Sony and betaworks will also join Innovid to discuss how social media data can predict social behavior and acceptance to messaging, and how America's living room is changing by the adoption of second screen technologies.
Tal Chalozin, Chief Technology Officer and Co-founder of Innovid, will join Eric Berger, Executive Vice President of Digital Networks for Sony; Gilad Lotan, Chief Data Scientist for betaworks; Maria Pousa, Vice President of Marketing for Innovid; and Scott Clark, Regional vice President West for Innovid.
Wednesday, April 10, 2013
3:00 – 7:00 pm PST
Mondrian Los Angeles
8440 Sunset Boulevard
West Hollywood, CA 90069
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit http://www.innovid.com/.
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