ELKHART, Ind., Nov. 3, 2015 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that INOVA Federal Credit Union, a member-owned financial cooperative headquartered in Elkhart, Ind., serving more than 32,00 members, including employees of over 500 companies in Indiana, California and North Carolina, has selected the Buzz Points shop local loyalty and rewards program. Buzz Points is free for consumers and allows credit union members to earn rewards while supporting the local economy by using their debit and credit cards for everyday shopping.
"We have been searching for a loyalty program that could not only support our mission to improve our members' financial well-being but also improve the financial health of the communities we serve," said Kerie Sekal, managing director of card services for INOVA Federal Credit Union. "Buzz Points aligns with these lofty goals by empowering us with the means to reward our members for shopping locally. It also importantly provides the many independent merchants in our areas of operation with the marketing tools they need to compete. We are confident this program will exceed our members' expectations and help support the shop local movement."
Buzz Points has created a new generation of loyalty rewards that works with community financial institutions and local businesses to engage mutual customers. INOVA Federal Credit Union members can earn points by using their debit and credit cards whenever they shop, but they earn more points for shopping with local businesses. Buzz Points creates additional revenue for financial institutions and gives participating local businesses a turnkey marketing solution that provides the targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers.
"Since 1942, INOVA Federal Credit Union (IFCU) has served members in a region with a rich manufacturing and entrepreneurial heritage that extends to the many small businesses that comprise the area's retail and service sectors," said Dwayne Spradlin, CEO of Buzz Points. "Through its sponsorship of local arts and cultural events and by partnering with local chambers of commerce in Elkhart and beyond, INOVA has long demonstrated a commitment to the local business community. Buzz Points will allow IFCU and its members to further that commitment by continually reinvesting in these vibrant and diverse local economies."
Credit union members enrolled in the free program earn points automatically through debit and credit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app that allows users to track, manage and redeem points. A continually expanding network of 75,000+ businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are in the United States.
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. Buzz Points provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.
SOURCE Buzz Points, Inc.