NEW YORK, Jan. 19, 2016 /PRNewswire/ -- Interactive cause marketing company in/PACT has announced former Edmunds.com CMO Michelle Denogean has joined their leadership team. Denogean will serve as in/PACT's SVP, Product Sales & Marketing
Denogean is a senior marketing executive, thought leader and practitioner in the world of business strategy, consumer acquisition, brand communications and information technology. With over 15 years of experience with consumer and B2B brands, she has been at the forefront of multi-channel marketing, blending digital and offline efforts to drive real business results.
Prior to joining in/PACT, Denogean served as CMO of Edmunds.com, where she led the integrated brand vision and marketing agenda through a customer-centric approach. Prior to Edmunds, she led both customer acquisition and retention programs at eHarmony, as well as held leadership roles in online advertising at Valueclick and Move.com.
As SVP, Product Sales & Marketing, Denogean is tasked with helping in/PACT grow their product portfolio, focusing initially on driving signups of their unique employee engagement platform, GivDay.
Chairman Amar Sharany, a pioneer in the field of cause marketing, and CEO John McNeel, a 25-year veteran of advertising and global marketing, launched the company last year to bring to market a technology platform that allows brands and consumers to interact with each other through people-empowered charitable giving.
"After serving on in/PACT's International Advisory Board, I am thrilled to be joining the team full-time," said Denogean. "in/PACT's suite of products has the ability to fundamentally change the way businesses, both large and small, engage with everyone in their entire ecosystem. I'm honored to be a part of this company's inspiring mission."
"We are so excited to welcome Michelle to in/PACT's growing team of subject matter experts," said McNeel. "Her experience with product marketing and business strategy at a global level is unparalleled, and her passion for purpose and social impact will be amazing for our business and the clients that use our platform."
in/PACT has introduced the world's only global interactive purpose activation platform that connects brands to their customers, employees and other stakeholders through "people-empowered giving." Through its proprietary platform and portfolio of digital products, in/PACT provides stronger loyalty, increased conversion and more sales for businesses through social good incentives.
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