NEW YORK, Sept. 21, 2016 /PRNewswire/ -- Planning a Satellite Media Tour (SMT) can be a great way to increase exposure for your brand. Many factors go into planning the most effective SMT, including location, spokesperson and equipment, which can add up quickly. However, you don't always have to aim for the high-ticket items in order to have a successful media tour. PR Newswire's experts share their insider tips on how to get the most bang for your buck while staying on budget for your next media tour.
Maximizing Your Budget with Media Tours discusses:
- Optimizing your program for reach while not overspending
- Choosing talent to represent your brand, campaign or product for a media tour
- Determining when an item is worth the extra investment
- How to broaden your outreach while using a multi-faceted approach to coverage
You don't always need star power or pricey, exotic locations to draw in viewers for your media tour campaigns. Access the full guide to learn how to design a media tour that will maximize exposure for brand and drive results for your campaign.
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