InsideSurgery and UBM Medica US Form New Marketing and Distribution Partnership
Partnership combines InsideSurgery's articles with the leading industry reach and resources of UBM Medica US
NORWALK, Conn., Feb. 7, 2013 /PRNewswire/ -- InsideSurgery.com announced today a unique marketing and distribution partnership with UBM Medica US. InsideSurgery provides news, descriptions of medical procedures, and educational information covering areas across the surgical spectrum.
UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. InsideSurgery's content will now be delivered to more professionals via the UBM Medica Partner Network.
"InsideSurgery is very pleased to partner with UBM Medica, who has a sterling reputation in the online world for delivering effective and high value media information that can make a real impact in the delivery of healthcare services," said Skip Marcucci, MD, owner of InsideSurgery.
Through this marketing and distribution partnership, more medical professionals will benefit from InsideSurgery's content and articles including:
- Up-to-date articles covering over thirty surgical categories
- Information on the latest technological advances in surgery
- Extensive list of over 10,000 medical and surgical eponyms
- Unique offering of InsideSurgery's own "Surgpedia," an online surgical encyclopedia
- Quick links to medical abbreviations
"InsideSurgery is the first website in our network dedicated to providing surgery-related content to the community of healthcare professionals," said Barron Hirsch, Senior Director at UBM Medica US. "We are excited for the new audience and opportunities this partnership brings."
For more information, visit: http://www.InsideSurgery.com/
Since 2006, InsideSurgery has been devoted to publishing a free online source of information relating to all areas of the surgical sciences, including news, detailed descriptions of surgical procedures, and detailed articles on surgical topics. To better aid the clinician, in the last several years original source information of timely healthcare topics outside of the field of surgery that might be of interest to practicing surgeons or surgeon administrators has been included. To provide the most accurate and high utility educational information, InsideSurgery's articles and posts are all authored by physicians.
Over the last six years, InsideSurgery has received several awards and has been mentioned in prominent mainstream media publications, including being chosen as one of the top ten surgical blogs by the Wall Street Journal (March, 2006).
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit http://www.UBMMedicaUS.com
SOURCE UBM Medica US
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