Insightera CEO to Shed Light on Big Data Marketing at Online Marketing Summit Sharing the future of Big Data Marketing, Insightera Co-Founder and CEO, Mickey Alon, will speak about how "personalization" is offering never before experienced innovations in this field
SAN MATEO, Calif., Feb. 6, 2013 /PRNewswire/ -- Insightera CEO and Co-founder Mickey Alon, will be showcasing Insightera's personalization platform at the Online Marketing Summit (OMS), February 11 - 13 at the San Diego Convention Center in San Diego, CA. During his speaking engagement at the Innovation Theatre located on the show floor, he will be offering insights to attendees about leveraging the plethora of data from existing marketing efforts into an opportunity to turn Big Data insight into real-time action.
Insightera is the world's first learning B2B personalization platform and offers marketers the unique ability to capitalize on existing assets to engage anonymous onsite prospects in real-time. This translates into higher lead generation and a measurable bottom line, helping marketing and sales align goals and strategy. Rather than reinventing the marketing wheel, Insightera targets existing collateral to the right prospects while they are onsite and attentive. Marketers can use any content, on any CMS with zero IT necessary when employing Insightera for their top funnel marketing efforts.
"I am very excited to share at the Online Marketing Summit how Big Data presents an opportunity to marketers for insights and action otherwise impossible manually," shared Mickey Alon, Insightera CEO and Co-founder. "We are expecting a wonderful crowd in San Diego at OMS and look forward to meeting the forward-thinkers in our industry." Mickey will be available for questions and meetings after his talk on "The Marketers Guide to Big Data" on Tuesday, February 12 from 12:30 - 12:50pm PST.
"We are very pleased to have Insightera join us at the Online Marketing Summit, and I believe that their product and message is relevant and needed for the B2B marketers attending," said Online Marketing Summit's GM, Shannon Ryan. "Personalization is something that marketers are just starting to speak about and we are thrilled to have Mr. Alon shed some more light on the topic."
Insightera is the first learning B2B personalization platform. Insightera helps marketers capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects' industry, location and digital journey. By using machine-learning algorithms, Insightera continuously improves ROI, auto-tuning campaigns and adjusting content accordingly to both known and anonymous prospects. Insightera's software works with any CMS, using any content, requiring zero IT. Insightera was founded in 2009 and is headquartered out of Palo Alto, CA with an R&D Center in Tel Aviv, Israel. Visit Insightera at www.insightera.com and join the conversation on LinkedIn at www.linkedin.com/company/insightera
Online Marketing Summit (OMS) connects marketers with the knowledge, experts and technologies transforming digital marketing. OMS provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in digital marketing. This approach is fused with the contextual relevance for how digital marketing influences and impacts marketing and business at-large, enabling practitioners to immediately create greater impact within their organization and with their audiences. For more information, visit www.onlinemarketingsummit.com.
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