The Insights-as-a-Service market is expected to grow from USD 1.16 Billion in 2016 to USD 3.33 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 23.5% during the forecast period. The major drivers of this market include better business with new revenue streams, increasing focus on cloud deployment model, and rising need for understanding customer behavior to focus on marketing and sales activities.
Descriptive insights segment holds the largest market size and is expected to continue its dominance during the forecast period. These services are gaining huge adoption due to its ability of analyzing past data performance in order to provide useful insights to figure out future steps to be taken by businesses. It provides statistical data, which is used by businesses on a large scale to measure the past data in order to decide the future actions.
The Insights-as-a-Service market report has been broadly classified into applications. The customer life cycle management application is expected to grow at the highest CAGR during the forecast period, followed by branding and marketing management. Many software organizations feel that customer life cycle management can help retain customers to a greater extent. The growing demand of Insights-as-a-Service is increasing the demand of both these applications widely.
The public cloud deployment model is estimated to hold the largest market size in the Insights-as-a-Service market. The main reason for high adoption of public cloud is its ease of access and faster deployment. The main drivers of the public cloud deployment model are the rising demand of scalability, reliability, and flexibility.
The SMEs are moving towards the adoption of cloud-based Insights-as-a-Service and growing rapidly at a highest CAGR during the forecast period. The SMEs are realizing the importance of insights services such as immediate response, quick decision making, and customer satisfaction, which can result in faster business operations and revenue growth.
- Accenture Plc
- Deloitte Touche Tohmatsu Limited
- EMC Corporation (Acquired by Dell)
- Good Data
- International Business Machines Corporation
- NTT Data Corporation
- Oracle Corporation
- Zephyr Health
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Insights-as-a-Service Market Analysis, by Type
8 Insights-as-a-Service Market Analysis, by Application
9 Insights-as-a-Service Market Analysis, by Deployment Model
10 Insights-as-a-Service Market Analysis, by Organization Size
11 Insights-as-a-Service Market Analysis, by Vertical
12 Geographic Analysis
13 Competitive Landscape
14 Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/79z5hx/insightsasaserv
Research and Markets
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SOURCE Research and Markets