Since its inception in 1996 as a one-day event in Los Angeles, EDC has grown into a global phenomenon, hosting over 400,000 fans over three days in Las Vegas this past June. Editions of the festival have been held across the United States and in international destinations including Mexico, the UK, and Brazil.
"There are very few festivals that every EDM fan in the world talks about. Once I witnessed EDC in Las Vegas, I could see why," said Vijay Nair, CEO of OML Entertainment. "I have never seen a festival of this scale so beautifully executed. We can't wait to bring that experience to Indian fans and blow their minds."
Tickets and further details for the debut of EDC India will be announced at a later date. For the latest updates and announcements, visit ElectricDaisyCarnival.in.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.
Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac's events are held in California, Florida, Michigan, Nevada, New York, the United Kingdom, Mexico and Brazil. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2016.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
About Only Much Louder
Only Much Louder (OML) is a versatile and wide-ranging media and entertainment firm based in Mumbai which produces and promotes some of India's biggest entertainment properties, cutting-edge content and experiences for fans and consumers. With over a decade's experience in live events, artist management, digital and television properties, OML has been an integral part of the burgeoning music, comedy and alternative culture scene in the country. OML produces one of the country's most exciting live music properties - NH7 Weekender (described by The Guardian as "India's answer to Glastonbury"), a diverse comedy-centric festival - Stage42, a new festival for families - U/A and the flagship creative entrepreneurial gathering - The Coalition. It has promoted and presented tours in India for David Guetta, Enrique Iglesias, Norah Jones, Russell Peters, The Prodigy, Mumford & Sons, Lady Gaga, and a number of other artists. In the comedy space, OML has promoted and produced the Russell Peters Notorious Word Tour 2013 in India, and AIB Knockout Roast and Royal Turds by All India Bakchod.
The artist management division of OML manages some of the biggest independent music and comedy acts in the country including AIB and Nucleya. OML operates Insider.in, a curated ticketing platform that hosts handpicked selection of events and is a marketplace to discover and buy the best in events, travel and food from all over the country. OML works closely with brands to create unique properties and events. This includes shows like news comedy show On Air with AIB on Hotstar, YouTube Comedy Hunt and Laughter Games with YouTube, and MTV Sound Trippin', to name a few.
Rogers & Cowan
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