Insomniac to Host Special Online Experience During Electric Daisy Carnival, Las Vegas 2014
7UP joins Insomniac to create new digital experience "EDC Curated"
Insomniac.com will feature select artist performances, interviews, and behind-the-scenes footage at www.Insomniac.com
LOS ANGELES, June 17, 2014 /PRNewswire/ -- For the first time ever, Insomniac will broadcast the largest multi-day music festival in North America through a new online experience called "Electric Daisy Curated," aka "EDC Curated."
Fans who are not able to be a part of this year's sold out Electric Daisy Carnival (EDC), Las Vegas in person will be able to tune in and watch portions of the event from their location of choice, whether that is home on the couch or with friends at a gathering, as Insomniac and partner 7UP curate select content to share during each of the festival's three nights.
Foregoing the traditional live stream approach, Insomniac will curate, compile and stream video from multiple feeds throughout the Las Vegas Motor Speedway, from the grandstands to the stages, to cameras capturing artist interviews and other behind-the-scenes action.
"For years, I've been debating whether or not we should broadcast EDC Vegas online, but after watching other events adopt live-streaming, I felt that a traditional approach wasn't for us," said Pasquale Rotella, CEO and founder of Insomniac. "Sure, it may capture the crowds and the artists, but our experience is about so much more than that. That's why we're getting away from the traditional live stream format and creating something completely different. With EDC Curated, we are producing a unique experience that allows those watching around the world to select and view handpicked footage that highlights different aspects of the show. In doing so, we also preserve the experience for those fans that attend in the flesh."
Powered by 7UP, Insomniac will leverage digital technology in never-before-seen ways to document the festival with more than 50 cameras at eight stages, including the Wide Awake Art Car and the Discovery Project stage, which will be used to capture the action, while Insomniac selects only the most interesting aspects of the experience for the viewer.
"We are constantly looking to evolve and create unique experiences for fans, and by powering the first ever Electric Daisy Curated content, 7UP was able to accomplish just that," says Dave Falk, vice president of marketing for 7UP. "This approach is unique because fans that aren't physically able to attend can choose from one of ten camera feeds that will capture power house performances from some of their favorite artists. We're thrilled that we are able to bring the sights, sounds and overall experience of Electric Daisy Carnival to the fans at home through our #7x7UP camera."
EDC Curated will have teams stationed at EDC's various stages as well as cameras placed everywhere from the grandstands and the carnival rides to inside quadcopters flying overhead, providing a special "owl's-eye view" of the expected record-breaking 400,000 revelers.
EDC Curated will be broadcast on Insomniac.com and will occur from 8:30 pm PST to 8:30 am PST on June 20, 21, and 22. Footage shared via EDC Curated will be available for one time only and will not be rebroadcast.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.
Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 345,000 fans over three days in June 2013.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand's latest news and updates, follow 7UP at Facebook.com/7UP Twitter.com/7UP or 7UPmusic.tumblr.com.
Dvora Vener Englefield