LOS ANGELES, March 15, 2016 /PRNewswire/ -- According to an economic impact report conducted by Beacon Economics, LLC, Insomniac's two-day festival, Beyond Wonderland, Southern California, produced a staggering $15.5 million in economic impact for San Bernardino County in 2015. The news comes just three days before Beyond Wonderland returns to the San Manuel Amphitheater & Grounds on Friday, March 18 and Saturday, March 19. The festival will once again bring together over 50 of the world's top dance music artists, unparalleled art and stage production, and thousands of excited fans.
"I have been hosting events in San Bernardino County for 22 years and it's an incredible feeling to give back to the community that has been home to so many of Insomniac's events," said Pasquale Rotella, Founder and CEO of Insomniac. "Beyond Wonderland's economic boost wouldn't be possible without the support of our amazing fans who come from out of town and stay to explore all of the wonderful landmarks San Bernardino has to offer."
Last year, Beyond Wonderland, SoCal welcomed 70,000 fans to San Bernardino County over the course of the two-day festival. The study, commissioned by Insomniac, revealed that of the $15.5 million, festival attendee spending accounted for an economic output of $10.5 million. Ninety percent of attendees traveled from outside of San Bernardino County for the event, collectively spending an estimated $3.5 million on accommodations. Over two-fifths of attendees surveyed stayed in a hotel/motel for an average of 2.2 days, which amounts to over 7,250 room nights.
Additionally, guests spent approximately $4.2 million on food and beverage – equal to 211 million IHOP Buttermilk Pancakes; $1.3 million on transportation – or 49,000 round-trip rides on the Metrolink from Los Angeles Union Station to San Bernardino; and $1.5 million on entertainment and retail – over 121,000 movie tickets at the Ontario Mills AMC. Insomniac spending was responsible for a $5 million fiscal impact.
The economic impact created by Beyond Wonderland supported the equivalent of 277 full-time jobs and increased labor income for workers in San Bernardino County by $5.2 million. The festival also generated an estimated $1.7 million in taxes for state and local governments; enough revenue to support 97 full rides to CSU San Bernardino. Insomniac has brought over one million fans to San Bernardino county since the company first began holding events in the region in 1994.
Weekend passes for this 18+ event are on sale now, here. Two-day general admission and VIP passes (for those 21 and over), start at $149 and $329 respectively, before service fees. A variety of camping passes are also available for purchase.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.
Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac's events are held in California, Florida, Michigan, Nevada, New York, the United Kingdom, Mexico and Brazil. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2015.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
Dvora Vener Englefield
Erika (Gutierrez) Tuzkov