Inspirock was one of four winners recognized for demonstrating groundbreaking applications and solutions supporting the travel industry. In addition to the Brand USA-sponsored award for travel marketing innovation presented to Inspirock, the three other awards presented at The Phocuswright Conference were in the categories of Startup and Emerging, plus a General Catalyst Award for Travel Innovation.
"Inspirock's solution is particularly helpful for travelers who want to explore faraway destinations," says Carroll Rheem, Brand USA's vice president of research and analytics, who presented the award to Inspirock at The Phocuswright Conference. "It allows travelers to discover and use destination content in a way that makes trip planning easy. The panel, which selected Inspirock from a highly competitive list of 24 travel companies, expects its innovation to help destination marketers reach travelers worldwide."
"We are honored to be selected as the most innovative destination marketing solution by a premier DMO like Brand USA," says Prakash Sikchi, Inspirock co-founder. "We look forward to using our innovation to help DMOs promote travel to their destinations, which is one of the best ways to support local economies."
Inspirock will offer a range of licensing packages to DMOs.
Drawing from its proprietary worldwide database of nearly a half million attractions and activities, Inspirock (www.inspirock.com) enables users to quickly and easily explore a destination's offerings and create personalized sightseeing itineraries. The technology can power visitors' trip planning on any website where users are exploring a destination's attractions and activities.
Founders Prakash Sikchi and Anoop Goyal decided to create a company that would use technology to make it easier for people to travel. The company's name commemorates the setting: perched high on a rock overlooking Inspiration Lake in Washington state. Based in Palo Alto, Calif., Inspirock.com is a privately held company founded in 2012.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
According to studies by Oxford Economics, over the past three years Brand USA's marketing initiatives helped welcome more than 3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
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