Instant Messaging Catches Up with Web Browsing to Become Two Most Frequently Used Mobile Services in China

Strengthening OTT Data Services Will Provide More Compelling User Experience for Chinese Consumers

Jan 27, 2016, 10:09 ET from Strategy Analytics

BOSTON, Jan. 27, 2016 /PRNewswire/ -- Web browsing has long been the most frequently used mobile service in China. However, a new report from the Media and Services UX (MSX) group at Strategy Analytics ( investigating the use of mobile services in China via web-based survey, has found that Instant Messaging (IM) has caught up with mobile web browsing to become the two most frequently used services. 

OTT IM use experienced a greater increase in frequency of use in China than web browsing from 2014 to 2015. This increase in use has been primarily fuelled by the high penetration of Tencent QQ and WeChat apps on Chinese smartphones, perceived cheaper costs to send messages and images via IM compared to SMS/MMS, and additional features available on IM apps such as emoticons and group chat.

Click here for the report:

Christopher Dodge, Associate Director, MSX and report author, commented, "Consumers in China are continuing to rapidly adopt mobile services and use them at a regular rate; the overall average increase of weekly usage for all services assessed was 50% from 2014 to 2015. Of the services assessed, video calling and mobile wallet frequency of use experienced the greatest increase in weekly usage over last year, while social networking experienced no change in frequency of use over the same period."

Kevin Nolan, VP, UXIP, added, "This survey data is indicative of Chinese consumers wanting to quickly adopt and continue to use mobile data services. While Strategy Analytics anticipates an increase in the use of these types of services, device OEMs and Chinese mobile operators alike should look to what their more advanced consumers are using and work on strengthening these services to provide a more compelling user experience."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

About Media & Services UX

The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information

Press Contacts

US Contact: Christopher Dodge, +1 617 614 0711,

European Contact: Kevin Nolan, +44(0) 1908 423 609,

Logo -

SOURCE Strategy Analytics