Interactive One Re-Launching Flagship Sites with New Content and Advertising Offerings Targeting Diverse Black, Latino and Millennial Audiences

NEW YORK, June 1, 2015 /PRNewswire/ -- Interactive One (iOne), the fastest growing and definitive digital platform for the New America, announced today that its flagship destinations will be re-imagined with new designs and features that inject new energy into the popular network of sites.  Along with a new look and feel, each site will be rolling out more new content than ever, while offering advertisers additional opportunities to reach a diverse audience that spends twice as long on iOne than its competitors. 

The family of brands under the iOne umbrella garner nearly 30 million unique visitors per month (more than double from the same time last year), and reaches 12 million followers on social media.   Today, HelloBeautiful.com, the definitive lifestyle destination for Black women is the first of the brands to unveil its new and improved platform, leading in the site flip. In coming months, re-launches will follow for TheUrbanDaily – where men go to get smart, timely and real urban pop-culture and entertainment news;  GlobalGrind – an all-encompassing destination for Millennials of all races and backgrounds, that covers the "Hip" side of Pop culture across entertainment, celebrity, music, style & fashion and entrepreneurship; and NewsOne – which will continue to feature up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world. 

To enhance the experience for each user, this redesign will debut a variety of curated pages and branded logos that will be tailored to each iOne platform. Following each new website design all of the iOne properties will continue to deliver the content readers have come to value.  New features on the new HelloBeautiful site include easy-to-use navigation so readers can quickly find the content they love; high-speed page load, larger high-res graphics; a sleeker color palette; and brand new exclusive content.  This includes more video content than ever before, through the recently-launched HB Studios, dedicated to curating compelling original video series and documentaries for women of color. From the home page, to articles, photo galleries & video—the evolved user experience of the new HelloBeautiful.com provides the editors with the ability to promote and prioritize exactly the stories most important to the audience. 

"The pulse of America lies with our audience," said Interactive One President Tom Newman.  "By refreshing and upgrading our flagship properties, we are adding new elements and content while maintaining the voice that this growing audience has come to love and appreciate."

Additionally, with these re-launches will come new ways for advertisers to engage a diverse collection of Black, Latino and/or Millennial audiences.  These offerings include:

• Expanded Native Advertising and Sponsored Content Opportunities – building off of the industry leading track record of successfully partnering with brands to create and distribute content;
• New Premium Ad Units – the launch of our new immersive iMpact ad unit: a full page rich media experience with numerous capabilities.

"Our content and advertising teams are working closely to ensure an optimal experience both for consumers visiting our suite of re-designed sites, and advertisers looking to engage with them," said Interactive One SVP and Head of Sales Maria Weaver.  "Cleaner, updated sites featuring more rich media and a look and feel that is less disruptive to advertisers, will result in higher viewability and the opportunity to authentically integrate brands into the consumer experience in a high-impact manner."

About Interactive One

Interactive One is the fastest growing and definitive digital platform for the New America, reaching millions each month through its suite of online, mobile, social and content offerings. It owns and operates a number of branded destinations, including GlobalGrind (Millennials), HelloBeautiful (Women), NewsOne (Affluent), TheUrbanDaily (Men) and VidaToday (Latino), as well as social networking sites such as BlackPlanet, BlackPlanet RADIO and MiGente, and digital destinations for dozens of local radio stations. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video and lifestyle content has driven its growth, with Interactive One reaching 29.4 million unique monthly visitors as of January 2015 (up 138 percent from the prior year).  For more information, visit www.interactiveone.com. 

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SOURCE Interactive One

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