Interactivity Rate for NextRadio Cards Surpasses Industry Norms

Dec 10, 2015, 17:05 ET from NextRadio

INDIANAPOLIS, Dec. 10, 2015 /PRNewswire/ -- A recent test of NextRadio® Cards, used to promote station or advertiser initiatives, saw an average interactivity rate of 1.8%, compared to average display ad click through rates of .020%.* 

NextRadio Cards provide an additional way to present station and advertiser messaging.  They operate much like a billboard, displaying under all music and/or program schedule information.  Cards complement the enhanced ads on the Now Playing screen inside the NextRadio app to offer a rich content experience to the consumer. 

A recent three month test on two TagStation licensed radio stations revealed the high level of brand exposure and interactivity Cards enable within the NextRadio experience.  The results of the test also support the hypothesis that consumers will scroll down in the app to see what additional content they can uncover.

"We are excited to share these results with broadcasters, it starts to shape what stations can offer to their advertisers or can help with station promotions, app awareness and other messages they want to get to their listeners," said Paul Brenner, President of NextRadio.

About NextRadio® powered by TagStation, LLC

TagStation, LLC is a wholly owned subsidiary of Emmis Communications Corporation. TagStation, LLC has developed the TagStation® service to provide radio stations with artist and title information and unique interactivity with listeners. With partial funding from NAB Labs, TagStation also developed the NextRadio® hybrid radio smartphone app which uses TagStation® cloud services to provide a rich FM radio listening experience on smartphones and tablets by combining the devices' built-in FM tuner and the internet. NextRadio, LLC is a wholly-owned subsidiary of TagStation, LLC and serves as the principle distributor of the NextRadio App. Founded in 2013, TagStation, LLC and NextRadio, LLC are headquartered in Indianapolis, IN with offices in Indianapolis and Chicago, IL. For more information, about TagStation®, visit TagStation.com. For more information about NextRadio®, visit NextRadioApp.com.

*Source DMA.

SOURCE NextRadio



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