ATLANTA, Jan. 13, 2012 /PRNewswire/ -- Priority Club Rewards, the world's largest and fastest-growing hotel loyalty program from IHG (InterContinental Hotels Group), announced today that beginning Feb. 15, 2012, Priority Club members who stay at any(*) of the 55 InterContinental Hotels in the U.S., Canada, Mexico, Latin America and the Caribbean will earn ten points per every $1USD spent(**) on qualifying revenue during stays. Unlike the current earning rate of 2,000 points per stay, regardless of what is spent at the hotel, there is no maximum number of points a guest can earn under this new program. On average, most Priority Club Rewards members can expect to earn approximately three times the number of points that they do today.
"Although we will continue our focus on providing Priority Club members with new ways to redeem their points, this new earning structure at InterContinental Hotels will allow them to earn them faster than ever before, too," said Don Berg, vice president, Loyalty Programs and Partnerships, IHG. "Priority Club members who stay at InterContinental properties between now and February 15 will begin to experience this richer earning policy as we operationally ramp up the program over the next 30 days," said Berg. Starting Feb. 15, all members can expect to earn at the new rate.
"We're delighted to enhance our program in the Americas and hope to be in a position to extend our offer to the rest of the world in due course," said Simon Scoot, vice president, Global Brand Management, InterContinental Hotels & Resorts. "It's incredibly important that we retain and grow the loyalty of our guests and reward them as best we can."
For further information about the new InterContinental Hotels earnings, contact the Priority Club Service Center at 1-888-211-9874 or PriorityClub@ihg.com.
(*) Excludes InterContinental Alliance Resorts: Venetian, Palazzo and Montelucia
(**) Hotel charges not eligible include: No Shows, Gift certificates, Health Club/Spa fees, Ticket sales, Internet Access, Audio Visual, Flowers, postage, etc.
About Priority Club Rewards
With 61 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World six years running by Global Traveler magazine and Best Hotel Loyalty Program for four consecutive years by Business Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash and Flights Anywhere™ , Hotels Anywhere™, Priority Club Rewards members have more options for point redemption than any other hotel loyalty program. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Rewards Concierge program that allows members to exchange points for items not found in the Rewards Catalog. Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,500 hotels worldwide.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global organization operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 61 million members worldwide.
IHG is the world's largest hotel group by number of rooms and franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)