International Business Times' Parent Company, IBT Media Unveiled
Newly Formed Media Group Announces Online Business Video Portal, BizuTV, and New Vertical Websites Platform
NEW YORK, Jan. 9, 2013 /PRNewswire/ -- International Business Times today announced the launch of IBT Media, an expanded global media group, comprised of new properties including a business online video portal, Bizu.tv, and vertical websites that provide the latest news on highly-followed niche lifestyle subjects. With online video engagement numbers on the rise and expected to grow this year, Bizu.tv creates a hub for video on topics like personal finance, investments and marketing that are beneficial for C-level executives, small business owners, investors and more. Additionally, IBT Media's vertical websites platform will enable readers to access targeted coverage of various subjects such as automotive, fashion, realty, technology, science and travel, helping to meet the interests and demands of international audiences.
"As we continue to see the need for comprehensive coverage across broader topics around the world, IBT Media and our new platforms will build on the success of International Business Times," said Etienne Uzac, CEO and co-Founder of IBT Media. "Our latest ventures reflect the evolution of our company into a multi-product global media group that will help us better leverage our existing intellectual property, while positioning us for rapid growth in the years ahead."
While video continues to saturate the Internet, there is still a great need for high-quality business video content today that individuals can source for knowledge and information. Bizu.tv will meet this need by being a valuable tool for business and professional development worldwide. With videos ranging from interviews with executives to lectures and how to's, the portal will showcase the successes and best-practices for viewers to build upon their expertise. As a community of expert contributors for video, trusted media partners, industry leaders and intellectuals from around the world will provide content for Bizu.tv. Furthermore, in order to encourage participation from the business community, Bizu.tv will require all users to log-in through their LinkedIn accounts to contribute content.
Participating media partners will also have the opportunity to earn incremental revenue on their existing videos by promoting their content to new viewers as Bizu.tv creates a brand-safe environment for content providers to aggregate their high quality videos. The inaugural media partners of Bizu.tv are IDG Communications and International news network FRANCE 24. The video portal will also be working with advertising partners such as Digitas and PJA Advertising to bring the best variety of engaging and creative content that will compliment the videos on Bizu.tv.
"We've seen video consumption grow tremendously in the IDG TechNetwork over the past two years. IDG's library of quality content has undoubtedly been a major driver in creating that user interest. We are extremely excited to expand our relationship with IBT Media by making our content accessible through Bizu.tv, and helping create an engaging and reliable source of information for viewers," said Sean Buckley, group director, Business Development and Strategic Partnerships, IDG TechNetwork.
"As an agency, we look to tell our client's stories and share their brand with an audience that we know our message will resonate with," said Peggy Groppo, Media Account Director, PJA Advertising. "With Bizu.tv we can now reach that business audience and be able to better serve our highly-valued clients."
In addition to Bizu.tv, IBT Media's vertical websites platform will serve audiences in areas like design, fashion, auto, science and food to create communities of enthusiasts that seek to follow the latest news surrounding their interests. While the sites feature today's news and editorial pieces relevant to these topics, they will also develop into a platform where readers can connect with like-minded individuals. The 11 new sites under the vertical platform include: Celebeat, Food&Recipe, iDesignTimes, iDigitalTimes, iFashionTimes, iJobTimes, iMotorTimes, iRealtyTimes, iScienceTimes, iSportsTimes and iTravelerTimes.
"The creation of IBT Media marks an important milestone for International Business Times, as the online news publication initially was a single digital property, focusing solely on business news," said Johnathan Davis, Chief Content Officer and Co-Founder of IBT Media. "Our new platforms will help us to reach a greater audience around the world as IBT Media is now a one-stop-shop for not only global news but content across various industries and subjects."
International Business Times, the digital global news publication now ranked within the top 10 U.S. online growth property according to comScore, remains as the main business unit of IBT Media. The publication has recently launched a new website with a new design layout to better serve its growing audience of investors, traders, business owners, entrepreneurs and executives, among others.
About IBT Media
IBT Media is a global digital media group that delivers news to an audience of more than 12 million people every month worldwide through its network of digital publishing platforms. IBT Media is the parent company of International Business Times and Bizu.tv, along with 11 vertical sites, which produce and syndicate multi-format content across a variety of categories, with a focus on business. IBT Media properties provide comprehensive content around the most important business, economic and political stories from around the world, while also adhering to other niche areas that interest global readers today. For more information on IBT Media and its properties, visit: http://corp.ibt.com/
SOURCE The International Business Times Inc.
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