International Display Advertising Completes Corporate Reorganization With New CUSIP Number 459410 106 And Launches Operations

ST. PETERSBURG, Fla., April 18, 2013 /PRNewswire/ -- International Display Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads"), is pleased to advise that all corporate restructuring activities which included name change and 4:1 reverse split have both been completed.  The new symbol of IDAD is now effective as of April 18, 2013.  IDAD is completely current on OTC Markets. The previous CUSIP Number was 27887G 204 and the new CUSIP Number for IDAD is now 459410 106. The new website for Display Ads is: www.intldisplayads.com

International Display Advertising Inc. (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points, a company focusing on the bar/restaurant industry. Display Points has formed strategic partnerships with an international OEM, international network Management Company and numerous advertising groups. Display Points has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue.

The proprietary interactive technology of Display Points enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, Display Points places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked.

Display Points competes in the Digital-Out-Of-Home (DOOH) space with the benefits and power of interactivity. By placing displays in bars and restaurants, Display Points has built a place-based media platform (PBM). The value of place based media is the opportunity for the advertiser to increase the advertising's effectiveness by placing it where it will appear in the proper context and reach your potential customers when they are in the right frame of mind.

This interactive digital media technology offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. The units are obvious to the patrons, but appropriate to the venue and engaging to the audience, thus increasing consumer interactivity. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. Display Points provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also most importantly to engage their audience.

Dave Hazzard, President of International Display Advertising, Inc. stated, "With the corporate reorganization complete, we are now ready to execute our strategic marketing plan internationally for this exciting proprietary interactive digital media technology. Display Points is one of the most effective ways to reach customers. With an average dinner lasting 45 minutes to an hour, an advertiser's messages will be seen multiple times. We have observed that 93% of customers surveyed say they like the devices and the content on their table."

For further information regarding International Display Advertising, Inc.,
please contact our Investor Relations Line at: (415) 480 9093 

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward", "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock.  Actual results may differ materially from those indicated by such forward- looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions.  We do not assume any obligation to update any forward-looking statements.

SOURCE International Display Advertising, Inc.



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